This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.
  Mobile version   RSS   Subscribe   Unsubscribe
Home   About   Membership   Conferences and Events   Reggie Awards   Store May 5, 2011
 
 
 

Promotion and Marketing News
Zappos tours showcase company's quirks
Los Angeles Times    Share   Share on
FacebookTwitterShare on LinkedinE-mail article
Online shoe and apparel retailer Zappos gets as many as 1,200 people to come look at its suburban Las Vegas headquarters as a way to spread the Tony Hsieh gospel. The tours are led by "culture guides" who take fans of Hsieh's Delivering Happiness book through the headquarters. Angeline Close, an assistant professor of marketing at the University of Nevada, said the tours are a form of experiential marketing, a way to show off brand personality. More



Pepsi machines get semi-social
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Combining two of today's hottest marketing trends, digital out-of-home and social, Pepsi is testing a vending machine that lets consumers send free soda to friends. With PepsiCo's Social Vending Machine, users select a beverage and enter the recipient's name, mobile number and personalized text message with a code redeemable at another vending machine. More

Campaign Spotlight

Offering 300,000 prize miles tips players to other AA services
Promo    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The monthlong promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles ... at least for a bit. The sweeps, which began May 3, marks American's largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. And the fact that members can enter to win once each day through May 31 makes the promotion even more enticing. The number 300,000 plays off the 30th anniversary celebration of the AAdvantage loyalty program. More

Real owners get real surprise in Ford campaign
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The first iteration of "Drive One," which launched in 2008, had employees, engineers, designers and product developers talking about the various Ford car technologies they work on. Last year's "Drive One" effort comprised some sixty 15-second spots featuring 40 real owners who talked about a particular feature of their Ford. The new effort, also comprising 15-second ads, shows a series of real customers driving up to a conference center, being met by a Ford staffer who escorts them over to what appears to be a conference room, where they assume they will have an intimate conversation about their new vehicles. Except when the door opens, they find they are the center of attention for a big, frantic press scrum. More

What's Your Social Media ROI?

If you don't think social media ROI can be measured, you need to learn the truth. Marketers have proven that social media practices can generate sales and the ROI of these activities can be measured. Download "The Naked Truth About Social Media ROI" at http://u.bzz.com/roi to learn 4 proven practices.
more


Toyota takes marketing beyond fiction
The Australian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Toyota is using media technology from Austrailia The Project Factory to power a demo unit for Toyota that lets Australian consumers manipulate a 3D model of the FJ four-wheel on their PCs. The technology, which brings a virtual version of the vehicle to the country before the real one gets there, lets consumers engage the digital version using an Xbox Kinect controller. The system also lets them "explode" the vehicle and look at individual elements and technical specs. More

Forever 21 hosts holographic fashion shows
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fashion retailer Forever 21 is hosting a series of unique fashion shows worldwide that use holographic images instead of live models. The promotion, conceived and produced with the help of digital agency space150, recently kicked off in Vienna, Austria. More

100,000 Influencers Are Standing By
to offer a Quality Trial Program that puts your message into the Youth & Family market. Our network of Brand Ambassadors cover every segment of family life and will “stand up” for your brand! Help generate revenue for non-profit groups while effectively targeting your most valuable customers – moms and kids. more

Insights, Trends

Top 14 things marketers need to know about QR codes
SearchEngineWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Author Angie Schottmuller writes, "I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics and best practices to confidently help you jump start a 2D barcode marketing campaign." More

Should you advertise on Facebook, LinkedIn or Twitter?
Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities. More

Group texting: Useful or hype?
FrogLoop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
During conference season, the tech and social media community gets really excited about break out products and apps. In 2010, it was location based apps like Foursquare and Gowalla. This year the buzz is about group texting, which allows users to text up to about 25 people at a time via a mobile phone. More

Your Trusted Partner for Sweepstakes, Games, Contests and Insured Cash Prizes.

• Compliant Rules/Regulations • State Bonding/Registration
• Online/Offline Support • Over 25 years of experience

WORK WITH A WINNING TEAM! MORE

Insights, Trends

Integrated Marketing Workshop 201 - New York
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop.

New York - May 3-4



Chicago - June 14-15


PMA half-day seminar on online behavioral advertising regulations
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hear C. Lee Peeler, president, National Advertising Review Council, EVP, National Advertising Council of BBB, Scott B. Meyer, president, Evidon (formerly Better Advertising) and other speakers address:
What You Need to Know about the new Icon-Driven Self-Regulatory Program for Online Behavioral Advertising. Learn the best practices and practical tips from the leading national experts on self-regulation in advertising. Open to PMA members and their guests only. Space is limited, reserve your spot today $75. 
More

 
 
PMA Link
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Ashley Whipple, Content Editor, 469.420.2642   Contribute news
This edition of the PMA Link was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
April 28, 2011
April 21, 2011
April 14, 2011
April 7, 2011



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063