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Zappos tours showcase company's quirks Los Angeles Times Share     Online shoe and apparel retailer Zappos gets as many as 1,200 people to come look at its suburban Las Vegas headquarters as a way to spread the Tony Hsieh gospel. The tours are led by "culture guides" who take fans of Hsieh's Delivering Happiness book through the headquarters. Angeline Close, an assistant professor of marketing at the University of Nevada, said the tours are a form of experiential marketing, a way to show off brand personality. More
Pepsi machines get semi-social Mashable Share
Combining two of today's hottest marketing trends, digital out-of-home and social, Pepsi is testing a vending machine that lets consumers send free soda to friends. With PepsiCo's Social Vending Machine, users select a beverage and enter the recipient's name, mobile number and personalized text message with a code redeemable at another vending machine. More
Offering 300,000 prize miles tips players to other AA services Promo Share
The monthlong promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles ... at least for a bit. The sweeps, which began May 3, marks American's largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. And the fact that members can enter to win once each day through May 31 makes the promotion even more enticing. The number 300,000 plays off the 30th anniversary celebration of the AAdvantage loyalty program. More Real owners get real surprise in Ford campaign MediaPost News Share
The first iteration of "Drive One," which launched in 2008, had employees, engineers, designers and product developers talking about the various Ford car technologies they work on. Last year's "Drive One" effort comprised some sixty 15-second spots featuring 40 real owners who talked about a particular feature of their Ford. The new effort, also comprising 15-second ads, shows a series of real customers driving up to a conference center, being met by a Ford staffer who escorts them over to what appears to be a conference room, where they assume they will have an intimate conversation about their new vehicles. Except when the door opens, they find they are the center of attention for a big, frantic press scrum. More
Toyota takes marketing beyond fiction The Australian Share
Toyota is using media technology from Austrailia The Project Factory to power a demo unit for Toyota that lets Australian consumers manipulate a 3D model of the FJ four-wheel on their PCs. The technology, which brings a virtual version of the vehicle to the country before the real one gets there, lets consumers engage the digital version using an Xbox Kinect controller. The system also lets them "explode" the vehicle and look at individual elements and technical specs. More Forever 21 hosts holographic fashion shows MediaPost News Share
Fashion retailer Forever 21 is hosting a series of unique fashion shows worldwide that use holographic images instead of live models. The promotion, conceived and produced with the help of digital agency space150, recently kicked off in Vienna, Austria. More
Top 14 things marketers need to know about QR codes SearchEngineWatch Share
Author Angie Schottmuller writes, "I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics and best practices to confidently help you jump start a 2D barcode marketing campaign." More Should you advertise on Facebook, LinkedIn or Twitter? Social Media Examiner Share
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities. More Group texting: Useful or hype? FrogLoop Share
During conference season, the tech and social media community gets really excited about break out products and apps. In 2010, it was location based apps like Foursquare and Gowalla. This year the buzz is about group texting, which allows users to text up to about 25 people at a time via a mobile phone. More
Integrated Marketing Workshop 201 - New York PMA News Share
PMA's Integrated Marketing Workshop will help experienced marketing professionals develop game changing ideas that are executed smartly and cohesively in all the right communication channels. If you are a marketing professional who wants to understand integrated marketing done well; who is curious to learn what the best of the best are doing to deliver smart, cross-discipline ideas and who wants to stay current on the disciplines themselves, don't miss this workshop. New York - May 3-4 Chicago - June 14-15 PMA half-day seminar on online behavioral advertising regulations PMA News Share
Hear C. Lee Peeler, president, National Advertising Review Council, EVP, National Advertising Council of BBB, Scott B. Meyer, president, Evidon (formerly Better Advertising) and other speakers address: What You Need to Know about the new Icon-Driven Self-Regulatory Program for Online Behavioral Advertising. Learn the best practices and practical tips from the leading national experts on self-regulation in advertising. Open to PMA members and their guests only. Space is limited, reserve your spot today $75. More |
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