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Heinz, Orange Leaf campaigns support US troops MediaPost News Share    
With Veterans Day approaching, cause-marketing campaigns tied in with supporting U.S. troops are beginning to appear. Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across the U.S. The bottles bear "Our Turn to Serve" messaging and a QR code on their back labels, which when scanned with smartphones, enable consumers to compose thank-you notes to veterans. More
Visa's Super Bowl XLVI sweepstakes ad adventure hits the air The Big Lead Share
NFL partner Visa recently unveiled "You and 10 Super Bowl Sweepstakes," targeting Super Bowl XLVI. Now, Visa has officially launched the supporting ad campaign, a fictional story of how one man won 11 tickets to the big game and how he and his 10 friends and relatives made it to Indianapolis. More Harley Davidson launches crowdsourcing Facebook app MarketingWeek Share
Harley Davidson is rolling out a crowdsourcing initiative as part of its transformation strategy to make the company more "customer-led" and connect with the "next generation" of fans. More
Clorox community has fun with toilet training 'oops' moments Promo Share
Clorox has 427,750 fans on its "Bleachable Moments" website and another 10,543 fans talking about it. That's the power of Facebook and the fans that brands can build for a particular product, like Clorox Bleach. The brand refers to the site as one of its new online communities, a place where moms can share "bleachable moments" through a contest that tackles life's "Yuck plus Oops" moments. More Mountain Dew launches a Facebook sweepstakes for gamers Direct Marketing News Share
Mountain Dew launched a Facebook sweepstakes Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes. More
Top 3 promotional trends for 2012: Mobile, segmentation, demand for data Promo Share
2012 with all its unknowns is looming. Let's take a look at three tops trends that will affect promotion marketing, including mobile apps, the demand for more consumer data in exchange for discounts and segmenting that data to better target and customize promotions. More
Trying to alter perceptions, Mexico uses candid chitchat The New York Times Share
Campaigns that feature hidden-camera commercials are popular among marketers seeking to change perceptions about products because they offer consumers a chance to watch other consumers share candid opinions. Examples include spots for Folgers instant coffee, Burger King, Pizza Hut and Ford Motor. More
What's required of the next generation of marketers Advertising Age Share
If there's one thing the next generation of marketers — and even today's marketers — need to know, it's that you can't just be a marketer anymore. At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair — Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough." More
Want brand love on social? Offer discounts MediaPost News Share
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, confirms a survey of global online consumers conducted by Nielsen. In the U.S., Nielsen/McKinsey’s NM Incite found that nearly 60 percent of social media users visit these networks to receive coupons or promotions, with 23 percent saying they do so on a weekly basis. More Boost interaction with your Facebook fans Social Media Examiner Share
Are you looking for fresh ideas to engage your Facebook fans? The following are three techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond. More
Social media marketing and consumer retail: It's about more than ads ClickZ Share
Is social media for marketing and business a significant driver of retail sales or an overhyped "rounding error" that can be ignored? Crazy as that question may sound, given a couple of recent studies and cases, you'd be excused for not knowing which is correct. More
PMA University Promotion and IM 201 and ROI 301 in New York this November PMA News Share
Your managers and account directors are the future of your business. Do they know what they need to know to get your company to the next level? Promotion and Integrated Marketing 201 is the training class designed for the five-to-eight-year associate who is ready to go to the next strategic level and needs to know how to plan and activate at truly integrated plan. PMA University picks up where many college educations end. The courses are taught by professionals in the workplace, and answer practical "how to" questions. The classes are small and encourage one-on-one discussions. Two-day workshop runs Nov. 16-17. Discounted rates for PMA members. More PLUS 201 attendees can also go to the Metrics and ROI 301 workshop at a further discounted rate PMA News Share
Metrics and ROI 301 teaches the fundamentals best practices and tools that encompass both effectiveness and efficiency to drive successful programming. Like the 101 and 201 courses, it's a good mix of theory, case studies and work sessions, rolled into a one-day class designed for middle management. PMA Metrics and ROI class is Nov. 17 in New York. To register for either or both visit www.pmalink.org/pmau. |
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