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Campaign Spotlight
Heinz, Orange Leaf campaigns support US troops
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With Veterans Day approaching, cause-marketing campaigns tied in with supporting U.S. troops are beginning to appear. Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across the U.S. The bottles bear "Our Turn to Serve" messaging and a QR code on their back labels, which when scanned with smartphones, enable consumers to compose thank-you notes to veterans. More



Visa's Super Bowl XLVI sweepstakes ad adventure hits the air
The Big Lead    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NFL partner Visa recently unveiled "You and 10 Super Bowl Sweepstakes," targeting Super Bowl XLVI. Now, Visa has officially launched the supporting ad campaign, a fictional story of how one man won 11 tickets to the big game and how he and his 10 friends and relatives made it to Indianapolis. More

Harley Davidson launches crowdsourcing Facebook app
MarketingWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Harley Davidson is rolling out a crowdsourcing initiative as part of its transformation strategy to make the company more "customer-led" and connect with the "next generation" of fans. More

Social Media + Charity Promotions: A Primer
Does your 2012 marketing plan involve promotions tied to a charitable cause? Commercial Co-Ventures (CCV) that integrate promotions with a charity are an effective way to drive brand engagement while raising awareness and funds for a worthy cause. However, what does it mean to be fully compliant with regulatory requirements? What are the strategies with social media? Click here for an overview from Gage Marketing. more


Clorox community has fun with toilet training 'oops' moments
Promo    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Clorox has 427,750 fans on its "Bleachable Moments" website and another 10,543 fans talking about it. That's the power of Facebook and the fans that brands can build for a particular product, like Clorox Bleach. The brand refers to the site as one of its new online communities, a place where moms can share "bleachable moments" through a contest that tackles life's "Yuck plus Oops" moments. More

Mountain Dew launches a Facebook sweepstakes for gamers
Direct Marketing News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mountain Dew launched a Facebook sweepstakes Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes. More

Recognize sampling's increased social value!

Considering product sampling for 2012? Plan to play using
New Rules” (apologies to Mr. Maher) required in our era of enhanced social communication? Today’s samples act not only to generate trial but also as valued and appreciated opportunities to get people talking. Check out this recent article in
Promo Magazine article link

Promotion and Marketing News

Top 3 promotional trends for 2012: Mobile, segmentation, demand for data
Promo    Share    Share on FacebookTwitterShare on LinkedinE-mail article
2012 with all its unknowns is looming. Let's take a look at three tops trends that will affect promotion marketing, including mobile apps, the demand for more consumer data in exchange for discounts and segmenting that data to better target and customize promotions. More



Trying to alter perceptions, Mexico uses candid chitchat
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Campaigns that feature hidden-camera commercials are popular among marketers seeking to change perceptions about products because they offer consumers a chance to watch other consumers share candid opinions. Examples include spots for Folgers instant coffee, Burger King, Pizza Hut and Ford Motor. More



What's required of the next generation of marketers
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If there's one thing the next generation of marketers — and even today's marketers — need to know, it's that you can't just be a marketer anymore. At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair — Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough." More

Insights, Trends

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Want brand love on social? Offer discounts
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, confirms a survey of global online consumers conducted by Nielsen. In the U.S., Nielsen/McKinsey’s NM Incite found that nearly 60 percent of social media users visit these networks to receive coupons or promotions, with 23 percent saying they do so on a weekly basis. More

Boost interaction with your Facebook fans
Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you looking for fresh ideas to engage your Facebook fans? The following are three techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond. More

What's new in retail

Social media marketing and consumer retail: It's about more than ads
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is social media for marketing and business a significant driver of retail sales or an overhyped "rounding error" that can be ignored? Crazy as that question may sound, given a couple of recent studies and cases, you'd be excused for not knowing which is correct. More

Insights, Trends

Embedding Social Media Into The Marketing Mix

Social media is embedded in every aspect of the customer journey - from ratings and reviews to "like" buttons and tweets. The opportunity for marketing has evolved from building individual social applications to using social media to enhance a variety of channels. Download the Forrester Whitepaper


PMA University Promotion and IM 201 and ROI 301 in New York this November
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your managers and account directors are the future of your business. Do they know what they need to know to get your company to the next level? Promotion and Integrated Marketing 201 is the training class designed for the five-to-eight-year associate who is ready to go to the next strategic level and needs to know how to plan and activate at truly integrated plan. PMA University picks up where many college educations end. The courses are taught by professionals in the workplace, and answer practical "how to" questions. The classes are small and encourage one-on-one discussions. Two-day workshop runs Nov. 16-17. Discounted rates for PMA members. More

PLUS 201 attendees can also go to the Metrics and ROI 301 workshop at a further discounted rate
PMA News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Metrics and ROI 301 teaches the fundamentals best practices and tools that encompass both effectiveness and efficiency to drive successful programming. Like the 101 and 201 courses, it's a good mix of theory, case studies and work sessions, rolled into a one-day class designed for middle management.
PMA Metrics and ROI class is Nov. 17 in New York.
To register for either or both visit www.pmalink.org/pmau.

 


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Online Marketing Summit 2012 is coming to San Diego this February.
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