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SGMA inBrief
Apr. 18, 2012
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SGMA News


Executives From Google and Netsertive To Lead SGMA Webinar
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Proactive business owners know that online visibility is "mission critical" in today's competitive business climate. On April 26 at 2 p.m., SGMA will present an intermediate-level webinar (entitled Online Marketing 201: Master 3 Levers to Drive Sales in Your Market & Reduce Advertising Costs) that will provide SGMA members, specifically our small business members, with hands-on guidance and tips in maximizing their Web presence and Internet footprint. More




Defending Your Product Like a Pro: Understanding a Lawsuit from the Starting Gun to the Finish Line
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"I've been sued ... now what?" "Lawsuits involve nonsensical 'legalese' and uses Latin — how am I supposed to understand it?" If either of these statements applies to you, read on to learn the basics of what to expect if your company is sued. More


SGMA Remains 'In the News'
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Excerpts from SGMA's Sports, Fitness and Recreational Activities Participation Topline Report (2012 edition) were featured earlier this week in a story by USA Today sports business reporter Mike McCarthy. More


Congressman Pete Sessions, R-Texas, Delivered Keynote Address at SGMA's Litigation & Risk Management Summit
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At SGMA's 5th Litigation & Risk Management Summit, April 9-10, Venetian Palazzo Hotel; Las Vegas, Congressman Sessions gave the audience a peek inside Capitol Hill in order to learn the latest news on the pressing issues involving the sporting goods and fitness industry on a Congressional level. Those who attended the event joined members of SGMA's Legal Task Force and experts to network, stay abreast of the latest legal developments, and gained practical solutions to pressing legal problems while earning Continuing Legal Education Credits. More


6th Annual NFHS/SGMA/NCAA Rules Meeting: Next Week in Indy
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If you are in the business of making gear and equipment for team sports used by high school and college athletes, plan to be in Indianapolis on April 25. On that day, the 6th Annual High School & University Equipment Rules Conference — hosted by the SGMA, NCAA & NFHS — will take place. SGMA members are eligible to attend the conference to discuss actual and possible rule changes affecting high school and collegiate athletic competition. More


SGMA's Annual Sports & Fitness Participation Survey Says
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According to SGMA's Sports, Fitness & Recreational Activities Participation Topline Report (2012 edition), the top three most popular team sports are basketball (24.8 million participants), outdoor soccer (13.7 million participants) and baseball (13.6 million participants)... the states with the highest percentage of active residents are Utah, Idaho, New Hampshire, Colorado and Minnesota ... and the more often children aged six to 12 have physical education at school, the more likely they are to be active during their adult years. More


Industry News


Retail sales strength eases growth worries
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Retail sales showed unexpected vigor in March as Americans shrugged off high gasoline prices and bought a range of goods, suggesting economic growth in the first quarter was probably not as weak as many had feared. Retail sales increased 0.8 percent, the Commerce Department said, after rising 1.0 percent in February. March's gains, which surpassed economists' expectations for only a 0.3 percent rise, could prompt analysts to raise their forecasts for first-quarter consumer spending, the main driver of the economy. More


Global trade executives optimistic about state of economy in 2012
Supply Demand Chain Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The last four years have been uncertain ones for businesses engaged in trade as a result of the U.S. economic recession, the debt crisis hitting several countries in Europe and other similar crises across the world. But despite such economic downfalls, recent survey results find that nearly half of all American professionals involved in the trade industry are optimistic about the global economy in 2012. More


Triathlon, duathlon interest, participation explodes
The Greenville News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the USA Triathlon, the governing body for both tris and dus, the number of multi-sport races tripled in the last seven years. The growth is especially large in youth events, which grew from just 193 races in 2004 to 1,011 youth events in 2011. And those are just the tip of the iceberg, since many events are not sanctioned by USA Triathlon. The Sporting Goods Manufacturers Association has followed triathlon participation since 2006. More


Gonzaga students chase cheap thrills in great outdoors
The Spokesman Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
College students going wild at spring break party destinations has been the subject of police reports, headlines and even movies. But let's not forget that many students release the pressure of midterms by scaling mountains, running rivers, biking trails, muscle-powering into snowy retreats and other outdoor pursuits. More


Events


6th Annual High School and University Equipment Rules Conference
SGMA Events    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Indianapolis, Wednesday, April 25

SGMA members and other industry peers, who have an interest in the team sports business, are invited to attend the 6th Annual High School and University Rules Conference to discuss actual and possible rule changes affecting NFHS and NCAA team sports play.
More


WEBINAR: Online Marketing 201: Master 3 Levers to Drive Sales in Your Market & Reduce Advertising Costs
SGMA Events    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Silver Spring, MD — April 26, 2-3 p.m. EST

Proactive business owners know that online visibility is mission critical in today's competitive business climate. This intermediate-level webinar, will provide our industry, specifically our small business members, with hands-on guidance and tips in maximizing their Web presence and Internet footprint.
More
 
 

In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services - Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at mmay@sgma.com.
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