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SGMA inBrief
Apr. 25, 2012
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MEMBER BENEFIT ALERT: Free SGMA Webinar Delivered by Google and Netsertive Executives
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Proactive business owners know that online visibility is 'mission critical' in today's competitive business climate. Tomorrow on Thursday, April 26 at 2 p.m., SGMA will present a webinar (entitled Online Marketing 201: Master 3 Levers to Drive Sales in Your Market & Reduce Advertising Costs) that will provide SGMA members with hands-on guidance and tips in maximizing their Web presence and Internet footprint. CLICK HERE TO REGISTER

SGMA, NFHS, & NCAA Official Host Rules Discussion In Indy
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Today in Indianapolis, more than 70 sporting goods industry executives from 40 sporting goods companies and organizations met with the leadership of SGMA, NCAA, and the National Federation of State High School Associations to discuss rules changes for college and high school sports. This was the sixth such meeting in as many years involving SGMA, its membership and the leadership of the NCAA and NFHS. More

SGMA Research Unveils New Participation Tracking Technology
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The research team from SGMA, powered by Sports Marketing Surveys, has introduced brand new targeting technology that promises to be a "game-changer" in the sports, fitness and leisure industries. "We have developed a way to make participation-based projections down to the zip code level for all sports and activities that are currently measured in the annual SGMA Participation Study," said Neil Schwartz, director of research and business development for SGMA Research. "This is a huge advancement in geo-targeting technology." More

Seven Out of Top Ten Athletic Activities Related to Fitness
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According to SGMA's Sports, Fitness & Recreational Activities Participation Topline Report (2012 edition), seven out of the top ten most popular athletic activities in the U.S. are fitness-related ... class-based fitness sessions remain a strong aspect of the fitness industry ... and more than 45 million "Baby Boomers" enjoy intense perspiration at gyms, health clubs or in their home gyms. More

NCYS Establishes Industry Standards to Protect the Interests of Youth Participants
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The National Council of Youth Sports is an untiring advocate for youth issues and for eradicating criminal behavior in youth-serving organizations. They have announced the release of its NCYS Child Safety Packet, 2nd edition. The new publication was developed as a valuable resource and essential tool for those who participate in the amateur youth sports/youth serving industry. "Through this gold standard of best practices national template, we seek to establish the minimum industry standard that a youth-serving organization should incorporate when establishing its own policy to protect the interests of youth participants within the organization," said NCYS President Dr. Wanda L. Rutledge. More

Show Your Support for Pro-Physical Activity Legislation
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While SGMA's 13th National Health Through Fitness Day (March 7) in Washington, D.C., has come and gone, you can still play an important role in getting the PEP (Carol M. White Physical Education Program) and the PHIT (Personal Health Investment Today) bills passed through Congress. SGMA has produced electronic letters for the U.S. House of Representatives and the U.S. Senate, customized to your local Congressman and your state's two U.S. Senators, to which you can attach your name and send directly from SGMA's website. More

Industry News

Big price tags attached to even the littlest leagues
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Youth baseball and softball seasons are opening across the United States. It is a time for youngsters to field grounders and work on their swings while their parents determine whether they need to take out a home-equity loan before heading to the sporting goods store. If you have not outfitted a little slugger lately, prepare for sticker shock. The youth baseball circular for one major retailer advertises bats in the $219.99 to $249.99 range. There's a $129.99 glove, perfect for digging grounders out of dandelion patches. Mike May, the director of communications for the Sporting Goods Manufacturers Association, said that high prices and seemingly limitless equipment options could be a burden for a parent. "It's dizzying at times," he said. More

Kids resist 'couch potato' trend
Florida Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bad news on the fitness front. Nearly 70 million Americans are classified as "inactive," according to the Sporting Goods Manufacturers Association's "2012 Sports, Fitness & Recreational Activities" report. While 220 million American are "active," the number of inactive couch potatoes has risen every year since 2007, warns SGMA. The good news? Despite parents worrying about their kids playing too many video games, this year's study indicates "inactivity" rates among children ages 6-12 years old fell to 16 percent from 16.6 in 2010. More

Sporting goods stocks: Is it time to go fishing?
Daily Finance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The sporting goods industry is booming. Here's our explanation: The economy is improving, employment is up, the winter has been unseasonably warm, and summer is fast approaching. It's a fine time to plan that long overdue fishing trip with the guys or take the family camping. A meeting on the golf course sounds like a great idea, too — better get the latest and greatest clubs to improve your game. More

US economic outlook brightens as retail sales rise
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. retail sales rose 0.8 percent in March, the Department of Commerce said recently. The increase capped a strong quarter of gains and contributed to a brighter outlook among economists for growth in the January to March quarter. Businesses are responding by restocking their shelves at a steady pace, a sign that they expect the trend to carry over into the spring. More retail spending also helped offset a decline in confidence among homebuilders. And it could ease concerns about March hiring, which slowed to half the pace of the previous three months. More

China surprises with export-led March trade surplus
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
China returned to an export-led trade surplus of $5.35 billion in March, heralding the prospect that a rebound in the global economy is lifting overseas orders just in time to compensate for a slowdown in domestic demand. The surprise return to surplus from February's $31.5 billion deficit confounded expectations that trade would remain $1.3 billion in the red, with a solid 10.4 percent year-on-year bounce in sales to the United States helping exports grow faster than expected, customs data showed. More

Federal agents raid Patapsco Flea Market
The Baltimore Sun    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Vendors at the Patapsco Flea Market have a history of allegedly selling counterfeit and pirated merchandise, according to an affidavit, which outlined the latest accusation that resulted in a raid by federal Homeland Security Investigations special agents. Capping a 2.5-year-long investigation into counterfeit apparel and accessories as well as pirated DVDs and musical recordings, federal investigators confiscated numerous items being sold there. Federal authorities released few details about the raid, but the affidavit details several undercover operations that found that many of the items sold at the flea market were fake. They included goods with high-end brand names such as Nike, Uggs, Polo, North Face, Louis Vuitton and Gucci. More

Title IX at 40: Promise and progress, equity for all
SHARP Center for Women and Girls    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The national conference Title IX at 40 celebrates the anniversary of the groundbreaking 1972 federal legislation that prohibits discrimination on the basis of sex at educational institutions that receive federal funds. Title IX opened the door for women and girls to become high school and college athletes, as well as doctors, lawyers, scientists and engineers. More


WEBINAR: Online Marketing 201: Master 3 Levers to Drive Sales in Your Market & Reduce Advertising Costs
SGMA Events    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Silver Spring, MD - Thursday, April 26 - 2-3 p.m. EDT

Proactive business owners know that online visibility is mission critical in today's competitive business climate. This webinar will provide attendees with timely expertise and interactive guidance to address pressing industry challenges. CLICK HERE TO REGISTER.

4th Annual Congressional Women's Softball Game
SGMA Events    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Watkins Recreation Center – Washington, D.C. - Wednesday, June 20 - 7 p.m. EDT

On June 20th SGMA will be helping to host the Annual Congressional Women's Softball Game where the Congresswomen will be playing the media. Equipment for the game will be donated by SGMA members. This event generates positive visibility of Members, Members products and the SGMA with national policy makers, by not only supporting worthy causes but by enhancing the industry’s image and encouraging physical activity.

In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services - Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at
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