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SGMA inBrief
May. 2, 2012
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MEMBER BENEFIT ALERT: Access to Archived SGMA 'Thought Leadership' Webinar
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Knowing that more than 2 million web searches occur every minute and 90% of clicks to business websites occur on first page search results, SGMA hosted its second 'Thought Leadership Webinar' last week titled "Online Marketing 201: Master 3 Levers to Drive Sales in Your Market & Reduce Advertising Costs." This webinar was led by experts at Google & Netsertive to provide members with timely expertise and guidance. To make sure members who were unable to attend this webinar don't miss out on any vital details or developments in these areas, SGMA has provided access to the slides and a recording of the webinar. More

SGMA Sets Dates For Next Year's Litigation & Risk Management Summit
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If you missed this year's SGMA Litigation and Risk Management Summit in Las Vegas, make plans to attend the event next year — April 1-2, 2013 in National Harbor, MD, located on the outskirts of Washington, D.C. Visual and written highlights of this year's event are available to see and read. More

SGMA Study Showcases Diversity of Athletic Interests in the US
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According to SGMA's Sports, Fitness & Recreational Activities Participation Topline Report (2012 edition), nearly eight million people are now engaged in boot-camp style cross training ... 13 team sports have a very dedicated participation base as more than 50% of the overall participants are actually 'core' participants — those who are regular or frequent participants ... and adults who participated in physical education at school are four times more likely to participate in a racquet sport and about three times more likely to participate in a team sport, outdoor activity, winter sport and/or golf. More

SGMA Identifies Today's American Sports Fan
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Sports in America are often as much about the fans in the stands as they are the players on the field, court, gridiron, pitch or diamond. Those fans watching games and sporting events at home on TV, listening to the radio and tuning in online are also part of the American sports experience. The results of a recent study — Sports Fandom in America — by SGMA Research/Sports Marketing Surveys of 21 major sports leagues (amateur and professional) revealed various levels of popularity of each sport. More

Scholarship Funding for College-Bound Female Student-Athletes
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If you know of any athletic female high school seniors interested in playing a college sport and need financial aid, please encourage them to apply for The Linda Riddle/SGMA Endowed Scholarship. This scholarship, administered by the Women's Sports Foundation, was established in honor of Linda Riddle, the late wife of former SGMA President John Riddle. Linda's life exemplified the principles of good sportsmanship and fairness, competition and courage. More

Industry News

Study: Obesity adds $190 billion in health costs
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U.S. hospitals are ripping out wall-mounted toilets and replacing them with floor models to better support obese patients. The Federal Transit Administration wants buses to be tested for the impact of heavier riders on steering and braking. Cars are burning nearly a billion gallons of gasoline more a year than if passengers weighed what they did in 1960. The nation's rising rate of obesity has been well-chronicled. More

400 2nd-graders play tennis in Florida with the help of SGMA advocacy efforts on PEP & PHIT
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For the fifth consecutive year, the Tallahassee, Fla., Challenger Tennis Tournament, a USTA Pro Circuit event, brought second-grade classes from four local elementary schools to the City of Tallahassee's Forestmeadows Tennis Complex on April 3-4, to learn and play 10 and under tennis. "For many of these children, this was their first time playing tennis," said USTA Florida Tennis Program Coordinator for the Tallahassee area, George English. "This year more than 400 second-graders came from DeSoto Trails, Ruediger, Canopy Oaks, and W.T. Moore Elementary Schools..." More

The cost of kids playing sports
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While the benefits that children derive from being involved in youth sports activities, there is a cost to participate. And some activities can be more time consuming and pricey than others. Journalist Claudine Zap tackled this issue. More

How social media is changing sports
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on great sports memes, moments of unexpected discovery, sophisticated marketing strategies and more. But sometimes a stellar infographic is needed to put things in perspective. This one, from the sports medicine company KT Tape, shows the different ways social media has changed sports during the past few years. More

A 'Pinteresting' new business tool
Seacoast Media    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You've likely heard the loud (and growing) buzz about Pinterest, a hot new social media site. People are wondering whether it's just another online toy or a useful business tool. Increasingly, experts are saying the latter. Pinterest is a content-sharing service that allows members to create themed boards based on their interests. Pinterest makes it very easy for consumers to refer companies, products, things and places. The entire premise is based on sharing things people enjoy, which makes marketers very happy. More

Derrick Rose, Jeremy Lin top sellers
ESPN    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Move over, Kobe and LeBron: Only Derrick Rose could top Linsanity when it came to jersey sales over the past year. The league's reigning MVP has the top-selling jersey at the NBA Store since April 2011, the NBA says. Knicks guard Jeremy Lin was No. 2, despite his merchandise not even being available until his stunning breakthrough in February. More

Sporting goods stocks are scoring and winning
msnbc    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The sporting goods sector has had a very good run over the past year, and particularly positive activity since January. Perhaps the especially warm winter and better economic news helped, but one thing seems certain: These companies are not planning to sit on the sidelines any time soon. More


4th Annual Congressional Women's Softball Game
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Watkins Recreation Center — Washington, D.C. — June 20 - 7 p.m. EDT

On June 20th SGMA will be helping to host the Annual Congressional Women's Softball Game where the Congresswomen will be playing the media. Equipment for the game will be donated by SGMA members. This event generates positive visibility of members, members products and the SGMA with national policy makers, by not only supporting worthy causes but by enhancing the industry's image and encouraging physical activity.

51st Annual Congressional Baseball Game
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Nationals Park — Washington, D.C. – June 28 - 7 p.m. EDT

On June 28 SGMA will be helping to sponsor the Annual Congressional Baseball game where the Republicans will be playing against the Democrats, at Nationals Park, to be the 51st Congressional Baseball Champions. Equipment for the game will be donated by SGMA members and after the game the loaned equipment will be donated to help increase youth participation in baseball in the D.C. area.

In Brief is the weekly newsletter of the Sporting Goods Manufacturers Association (SGMA). It is distributed every Wednesday. The content focuses on SGMA's core services - Research, Public Policy, and Education/Resources. The content of this e-newsletter will be brief and factual. Please send any 'letters to the editor' to SGMA's Mike May at
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