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Transitions in the Internet age
SIP
You are invited to join 16th Anniversary Celebration of the Society of Internet Professionals (SIP) on November 7 at 5 pm. We have lined up some great speakers for a panel discussion with a dash of fun and food. We have set-up a Sponsors lounge where you can meet our sponsors, speakers, members and some great organisations for you to network.

• Register for your f*r*e*e pass here
• Are you interested in sponsoring the event? ? Please send an email to rsvp@sipgroup.org
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SEO: Focus on the only metric that matters
Forbes
A potential client recently expressed concern that the stats for my SEO firm's website were trending lower on SEMrush, an online tool that provides insightful data related to search engine optimization. This seems like an opportune time to write about a topic I've been researching ever since I started doing SEO 10 years ago — which metrics matter and why. Below I examine several key metrics used in SEO and give guidelines for how to interpret and benefit from them.
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CRTC looking at how social media, text messaging can be used to contact 911
CTV News
Canada's patchwork system of 911 services needs to fix the problems it currently has — such as accurately locating cellphone callers — before new ways such as text messaging or social media can be used to call for help in an emergency, a CRTC report says. It's also not clear how many 911 calls are made in Canada each year which the report called "unacceptable."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

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Smartphone Internet use and your business
Net News Ledger
Business Solutions — Smartphones are changing how people do business. The shift from desktop computers, to laptops, tablets and smartphones is changing how people get their information. Pew Media Research in the United States states that 63 per cent of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009.
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A VoIP intercom system for your home or small office
IT Business
Two German companies have built an intercom device for your home or small business office, giving you the ability to see and talk to a visitor to your front door from your iPhone, iPad, or Android device. Branded "myintercom One," the device kicks in when a visitor comes to a door and rings the bell. The user will immediately get a device notification when the visitor pushes the button, then choosing whether to answer and to start a video call with him or her.
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SEO: Focus on the only metric that matters
Forbes
A potential client recently expressed concern that the stats for my SEO firm's website were trending lower on SEMrush, an online tool that provides insightful data related to search engine optimization.

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Have you heard of the Buzz?
SIP
You must have heard of buzz we are trying to create for Society of Internet Professionals (SIP) 16th Anniversary Celebration Event, to be held on Nov 7.

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Magical Internet eraser now legally required in California
Macleans
California Governor Jerry Brown finally did something to protect young people from abusive social media. It was silly and pointless, but at least he did something!

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Crowdsourcing tackles everything from the weather to budgeting to movie marketing at this year's CrowdConf
Venture Beat
"What Can a #Machine Learn from Tweets About the #Weather?” It turns out quite a bit. Alex Sorokin, CrowdFlower’s head of data science, will lead a session at the fourth annual CrowdConf in San Francisco, about the possibilities of what a machine can learn from thousands of tweets about the weather. Using the crowd for data mining and machine learning is just one of the many fascinating topics on the agenda for this year's CrowdConf, which is the longest running crowdsourcing industry event.
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Hong Kong companies slow to adopt cloud computing services
South China Morning Post
Security and regulatory concerns are slowing adoption of "cloud computing" services by major companies in Hong Kong, according to a new study. The findings came from a survey, commissioned by NTT Com Security, of about 50 senior information technology executives in Hong Kong firms with 500 or more employees.
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Targeted analytics deliver better web security
CSO
There are over 650 million sites and some 4.2 billion pages on the web now and that number is continually growing. The proliferation of websites has created a massive threat surface that is constantly changing. Jeremiah Grossman, the Chief Technology Officer for WhiteHat Security, is in the business of helping companies secure their websites. "The way we do that is that we simulate the bad guys. We try to break into the systems. But that only gets you so far. When you want to start improving things you need analytics," he explained.
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SIPpost
Frank Humada, Multiview, Director of Publishing, 289.695.5422
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Daniel Carelli, Content Editor, 289.695.5417   
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Max Haroon, SIP, President, 416.891.4937
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