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Home   About   Locations   Events   Join SMEI   Certification   Careers Jan. 18, 2012
SMEI webinar Jan. 26: The B-to-B Technology Buyer
SMEI News    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Join SMEI for a webinar on The Buying Team Digital Content Preferences on Jan. 26. The B-to-B buying team has clear preferences around who influences purchases and how they use digital content. This webinar previews recent IDG Connect research into how they choose and buy and who carries the greatest influence. More information and registration.

How to become a great communicator
CBS News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to your career, there's no way to overstate the importance of your ability to communicate. It doesn't matter if you're in engineering, finance, HR, marketing, manufacturing or IT. If you hope to get anywhere in life, you've got to be able to present your ideas in a way that connects with people. More

Make competition your winning game
Selling Power    Share    Share on FacebookTwitterShare on LinkedinE-mail article
No matter what you sell, the competition is out there selling, too. By using smart strategies, you can handle competition while also strengthening your customer base and increasing your sales. Use the following guidelines to help you deal effectively with your major competitors. More

Learn from the worst marketing mistakes at CES
Harvard Business Review via CBS News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The annual Consumer Electronics Show in Las Vegas is where virtually every technology company on earth shows off its newest and hottest wares. And while a lot of the technology is quite cool, the Harvard Business Review points out that it was impossible to overlook some staggering errors in marketing. How many of these sins have your own company committed? Let this year's CES be an object lesson, so you can learn and do better. Here are some of the most egregious. More

How do we identify? Marketers need to know
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A paper published in the journal Social Science Research raises important questions regarding the ongoing assimilation of Hispanics in the United States and its implications for the future of multicultural marketing. More

Sales: The least time-effective process in all of business
Sales & Marketing Management    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Making the sales process more time-effective is not easy because salespeople have so many unavoidable duties they must perform: call reports, expense reports, travel time, handling complaints, maintaining relationships ... the list never ends. The long list of nonselling duties that confront salespeople leaves just 30 percent of their time to devote to their primary function: representing their company's products and services to customers and prospects. Thus, it's highly important that this time be used to best advantage. More

Creating synergy between social media and email marketing
Chief Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely. More

Do sales awards really drive results?
Selling Power    Share    Share on FacebookTwitterShare on LinkedinE-mail article
During his frontline selling days, Devin Hughes, area director at Genzyme Biosurgery, certainly appreciated the accolades that came with sales achievement. But the prospect of winning awards never drove him to work any harder. Hughes considers highly personal (and often impromptu) forms of recognition more effective. More

Opportunities abound as ad support increases role in mobile content
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In today's mobile device landscape, marketers are familiar with the logic: More advanced phones in the hands of more users consuming more types of mobile content mean more touchpoints for marketing messages. Simplistic as it may sound, mobile ad dollars really are growing along with the audience and its activities. More
SMEI Weekly
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