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Home   About   Locations   Events   Join SMEI   Certification Feb. 16, 2011
Digital marketing set to prosper in 2011
Fresh Business Thinking    Share   Share on FacebookTwitterShare on LinkedinE-mail article
As the marketing industry takes its first steps into 2011, it finally is starting to shake off the long, dark hangover of the last couple of years. Public spending cuts, a turbulent economy and an uncertain future have divided opinion on the question of consumer spend and the future of marketing budgets. But with the first month of the new year behind us, the marketing industry has laid the groundwork for a strong and prosperous year ahead. More

When should sales managers step in to close the deal?
Selling Power Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The hardest part of sales management may be knowing when to step in and when to take a back seat as your reps learn the ropes, particularly in front of the customer. As tough as it is, it's often critical for the development of individual reps — and your team as a whole — to let them pave their own way. More

Mobile sales strategies mean more than just mobile CRM software
Search CRM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A veteran "road warrior" herself, Deborah Malinowski, vice president of sales with Santander Consumer USA Inc., knew that when it came time to equip her 130-person sales force with CRM it had to be mobile CRM. More

7 ways to get great referrals
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising and it's earned rather than purchased. It is your customers' opinion of your product, which can fluctuate from very vocal with praise to very vocal with derision. More

Congress looking at protecting small, disadvantaged businesses
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The federal government has laws that say certain percentage of their contracting dollars must be spent on small and disadvantaged businesses. The goal is about 25 percent of all contract money must go to these types of businesses. The Small Business Administration is responsible for tracking and enforcement.Unfortunately in the past, the government has struggled to reach those numbers. More

Can consumers forgive Groupon's ad gaffe?
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite hitting the sort of rough patch that would doom most relationships, Groupon and its partners looked like they were going to make it. Sure, the group-couponing site's first TV ad in the most-watched TV event in history caused an outcry, but the company stood firm, subscribers actually increased, the charities it tied up with were supportive and its ad agency soldiered on. More

It's about relationships, not campaigns
Clickz    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Campaigns are a critical part of the day-in-a-life of all e-mail marketers. Many organizations organize their e-mail marketing teams by campaign, giving a campaign manager responsibility for a specific program and the results that the program drives. Other organizations may use a different approach. While this focus on campaign management has made e-mail one of the most profitable direct channels in the marketer's arsenal, it has clouded our view of something more important: relationship management. More

Small business confidence up after good holiday
San Francisco Business Times    Share    Share on
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Confidence among small business owners has grown for the first time since the third quarter of 2009, according to a survey by MerchantCircle. The Mountain View company surveyed some 8,500 business owners in the U.S. for its report, asking them how they felt about the economy, whether they think they'll make more money and if they plan to hire and spend money on marketing. More

Marketers optimistic about finding social media ROI
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail
Marketers are hopeful that this will be the year that they finally link social media marketing to ROI, a new survey says. According to the report from Bazaarvoice, 74 percent of CMOs predict they will finally tie social efforts to hard ROI this year. The survey polled 175 CMOs from The CMO Club, including those from B2C and B2B companies in various industries. More

Creative marketing helping to attract foreign tourists
Focus Taiwan    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The number of Americans visiting Taiwan last year increased by 7.17 percent over 2009, thanks to a creative marketing partnership between the Taiwanese government and American businesses, the Tourism Bureau said. Using a cooperative strategy, the bureau said, it has been working with businesses such as the Los Angeles Dodgers and CBS TV to encourage travel to Taiwan. More

Overlooked small-business tax deductions: 5 things you need to know
AOL    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In business, just about every expense you have can become a tax break. In most cases, you can subtract the expense from your revenue to determine your profit (or loss) for tax purposes. However, there are some opportunities — as well as traps — that can cost you valuable tax write-offs if you don't know what to look for. More

SMEI Asia Tour 2011
SMEI News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Join SMEI members and learn the business culture and explore Vietnam and China, April 1-9 For more information, go to:

Advance your career
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Join the thousands of individuals who are advancing their careers and growing their business by obtaining their professional certification designation from SMEI. Choose from Marketing Management, Sales Management and Sales Certification programs.
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SMEI Weekly
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