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Home   About   Locations   Events   Join SMEI   Certification   Careers March 30, 2011
 
 
 
Follow SMEI Leaders on the 2011 SMEI Asia Trip
SMEI News    Share   Share on FacebookTwitterShare on LinkedinE-mail article
SMEI Leaders embark on a trade tour to Asia. The first stop is Ho Chi Minh City, Vietnam on April 1. Follow their adventures at www.facebook.com/smeinternational.



Entrepreneurial thinking: A simple formula to find new customers
McCurry's Corner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sometimes, we as business people, tend to make things more complicated than they need to be. Finding business opportunity is not rocket science. We just need to tune in to what's going on around us. Connect the dots, so to speak. If we have our game on, and our wits about us, its amazing what we can discover. More

How to master the art of negotiating price
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most people believe if they know what their prospective client is thinking it will give them an advantage. So they wait to quote a price. Big mistake. If you want to come out on top, use this simple shortcut: Be first. No dancing around the issue. No hemming and hawing. Just give them a number right off the bat. In doing so, you'll set the starting point for the discussion, from which all further discussions will stem. More

Create a lifetime relationship with your customer
National Association of Home Builders    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Structuring your offerings to drive multiple transactions over the customer lifetime is key to managing your business and building greater profits. And this structure is built around the "customer journey." To create your customer journey, engage in two key steps: (1) Match your product offerings to your customer profiles. (2) Match your customer profiles to your product offerings. Those two steps may look similar, but they are not redundant. More

The importance of in-person
BtoB Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The struggling economy may have put a damper on the number of live events taking place in the last few years, but marketers that are considering deleting in-person shows from their event portfolio might want to think twice before switching to the virtual event space entirely. Despite the growing popularity of the digital event space, face-to-face still has value, as it provides marketers with a unique way to reach customers, business partners and clients. More

CEOs are just like you — without all the whining
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
People are always complaining about CEOs having all this wealth and power, it's not what you know but who you know, the rich keep getting richer, and all that. What a bunch of whiny crap. You'd think CEOs were born with the title, like royalty. Or they just fell right out of the sky into a cushy corner office chair. Nothing could be further from the truth. More



Mobile marketing: No longer a tradeoff between reach, targeting
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's been relatively easy to classify available marketing tactics according to how much reach or targeting is afforded by each, but mobile is different. Communication between a brand and consumer via text messaging can be an effective way to engage, share offers and send/receive alerts, but the ROI is difficult to measure, and little is learned about consumers. More

3 YouTube advertising options for small businesses
Practical Commerce    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Online video has gone mainstream. Thanks to sites like Hulu, Netflix, iTunes and Amazon, more people are watching full-length movies and TV shows online than ever before. But no site has the video audience of YouTube. Due to the immense amount of traffic, time spent on site, large search volume and variety of niche video channels and categories from which to choose, YouTube offers a promising frontier for advertisers. More

Will social media replace surveys as a research tool?
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The top research executive of likely the world's biggest research buyer expects surveys to dramatically decline in importance by 2020 and sees the rise of social media as a big reason why. Social media listening isn't only replacing some survey research but also making it harder to do by changing consumer behavior and expectations, said Joan Lewis, global consumer and market knowledge officer of Procter & Gamble Co. at a recent conference. More

Why Google and Facebook won't last
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Ever try to reach a live person at Google? How about Yahoo? Facebook or Twitter? That's right, you can't. At least not without spending an unreasonable amount of time and effort. It's ironic that companies created to help empower the masses to communicate and collaborate are themselves inaccessible to them. More

Infographic: LinkedIn surpasses 100 million users
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
LinkedIn has announced that it finally has reached a major milestone: 100 million users and counting. The company, founded in December 2002 and launched in May 2003, reached profitability fairly soon, and its growth has been accelerating over the past few years. More
   
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