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Home   About   Locations   Events   Join SMEI   Certification   Careers April 13, 2011
SMEI launches in Vietnam — a prime target for SMEI's professional certification programs
SMEI News    Share   Share on FacebookTwitterShare on LinkedinE-mail
Members of the International Board of Sales & Marketing Executives International, Inc. traveled to Ho Chi Minh City, Vietnam in April to launch the SMEI professional certification programs in marketing management, sales management and professional selling. Read more here.
You can also visit for stories and photos of the 2011 SMEI Asia Business Tour.

Get your business strategy right
CNN Money    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Fired up about your company's strategic plan? Before you commit the rest of the year to executing it, make sure you pass these five litmus tests. Remember: You're betting your company's future on your strategic plan. If you haven't gotten the details right or shaped it from the proper perspective, it may ultimately hurt your company. More

A self-test for sales leadership
Selling Power Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The universal question all sales managers ask is: How can I motivate my people? Through hundreds of research reports, one message rings loud and clear: to increase motivation, create an atmosphere where the salespeople motivate themselves. When a salesperson feels personally involved in a plan, he or she works to make it happen. To create a self-motivating atmosphere, as a manager, ask yourself the following seven questions. Notice that each one involves improving communications with your staff. More

Competitive intelligence: How to work a trade show
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A trade show may be the single best place to collect data about your industry — and your rivals. It teems with chatty salesmen, knowledgeable exhibitors, industry insiders, and high-level executive speakers. To John Nolan, a 22-year military intelligence veteran and business consultant, that is a "target-rich environment." Define your goals and do some homework beforehand and you will come home with a lot more than a stack of business cards. The secret, Nolan says, is to position yourself (and your comrades) at the following key places. Then, listen very closely. More

How does your business grow?
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A common way of measuring business growth is the annual growth rate. This is a simple measure of year over year percentage increase in sales, projects, revenue, etc. Another way to assess growth is the compound average growth rate. The active word is "compound." It means that the growth accumulates, like interest. So if you grow 10 percent per year over four years you've actually grown from 100 in the first year to 133 in the fourth. More

What separates the extremely successful from the pack?
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail
Most people dream of succeeding. What success means is highly personal, but many business people want "extreme success." A comparison of moderately successful and extremely success individuals did not show any noticeable differences in the factors that produced extreme success. But a difference between did emerge when individuals were asked to say how each variable had affected their career outcomes. It seemed that extremely successful individuals understood the value of individual elements of their careers in different ways than their only moderately successful counterparts. More

26 ways to engage with customers using video
SocialMedia Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are you using video to connect with customers and prospects? Videos will enhance client communication and collaboration, and help support and drive new business. The following are 26 ways you can engage and interact with your customers by using video in several different forms. More

How event organizers are using the new 'Facebook Questions' feature
Eventish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As an event organizer you are probably already familiar with Facebook's success in online event promoting. Now, you will be even more impressed once you start using Facebook Questions! Recently, Facebook launched its new Questions feature which is a powerful social tool for getting feedback from your fans. More

Twitter to offer brands Facebook-style pages
Marketing Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject. It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams. More

5 rules for remembering names
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
VideoBriefForgetting someone's name in a social situation is embarrassing, but in a business setting it can be disastrous. If those name association techniques don't work for you (e.g., Frank Ball is a baseball fan), memory expert Bob Gray offers some alternative techniques for how to remember the names of the people you meet. More
SMEI Weekly
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