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Home   About   Locations   Events   Join SMEI   Certification   Careers May 11, 2011
Save the date - Oct. 11-13
SMEI News    Share   Share on FacebookTwitterShare on LinkedinE-mail article
It's not just world renowned beaches. It's world charm, 500 years of history, culture and Latin flavor mixed with the ideal tropical climate that makes Puerto Rico an unforgettable and unique destination. The 2011 SMEI Conference brings together professional leaders in sales and marketing for learning, sharing, networking and recognition at the luxurious Ritz-Carlton, San Juan, situated on a beautiful, tropical Caribbean beach. The 2011 SMEI sales and marketing conference includes general sessions, breakout training, executive panel discussions and an exhibit area. The conference will include the SMEI Academy of Achievement Gala Banquet where some of the world's top business leaders will be inducted into the Sales & Marketing Hall of Fame.

Fast, flawless strategy execution
Sales & Marketing Management's    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Organizations that focus on the right barriers to strategy execution improve sales growth and customer retention. In the Harvard Business Review, Jocelyn Davis and Tom Atkinson refer to a study they conducted with the Economist Intelligence Unit of 343 businesses, which found that "companies that embraced initiatives and chose to go, go, go ... ended up with lower sales and operating profits than those that paused at key moments to make sure they were on the right track." More

11 startup lessons from a successful female CEO
American Express OPEN Forum    Share    Share
on FacebookTwitterShare on LinkedinE-mail article
For those with a great idea and some investor cash, a down economy and a troubled job market mark the right time for a small business to take off. In many cases the risk-taking, innovative, emerging entrepreneurs are women. To be successful in what can still be considered a man's world is different from what it was 10, 20 and 30 years ago. Today there is less talk about asserting feminism and more about doing things openly and creatively. More

3 attributes that will help you be better under pressure
Leadership Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Justin Menkes, author of "Better under Pressure," says that there are no longer periods of calm seas for leaders in any industry. So it's not a matter of gritting your teeth and riding out the crisis. Leaders must get comfortable in an environment of ongoing stress. More

Facebook feed change hurts marketers most
Marketing Pilgrim    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Have you noticed a change in your Facebook news feed? The first sign is when you suddenly realize that you haven't seen an update from a favorite brand in a while. Then you notice another missing person and another after that. Those people haven't stopped posting, but Facebook has decided you're not interested enough in them, so they've been removed from your feed. As a marketer, you can't fix this oversight for everyone who follows your page, so now many of them aren't seeing your updates. More

When personal crosses the line into pushy
MarketingWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketers might think that social media is the holy grail of emotional connection with a consumer, but they need to make sure their websites and emails are personalised, not intrusive, for maximum engagement. More

3 basic ways to build rapport with customers
Selling Power    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other — whether in business, friendship or both — they tend to help each other. Most salespeople are naturally enthusiastic, positive and outgoing people, but that doesn't necessarily mean everyone will like you off the bat. Here are three ways you can increase your rapport rating with prospects and customers. More

How to change your management style
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You've identified that your style of management isn't working, but how do you effectively make the change without hurting your organization? When five local entrepreneurs purchased the Kansas City, Mo.,-based Major League Soccer franchise for $15 million back in 2006  they came into a business that had been owned by the late Lamar Hunt as a secondary property behind his NFL team (the Kansas City Chiefs) and that didn't have much brand identity. The new owners, though, came in with little soccer knowledge but focused on building an innovative business and becoming a community staple. And in five short years, they've massively changed the organizational structure and are building a new model for sports franchise management. More

Mobile app Gigwalk digitizes real-world experiences
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gigwalk plans to launch after being in private beta for six months with $1.7 million in seed funding from a handful of technology-industry heavyweights. Gigwalk connects businesses to a mobile workforce community known as Gigwalkers, who complete a variety of tasks using an iPhone to verify street names, product positions in a store or more. It gives brands insight into how their products are positioned. More

Making millions out of teddy bears
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As a child, shopping was a magical experience for Maxine Clark, founder of Build-A-Bear Workshop Inc. When she grew up, she pursued a career in retail, starting as an executive trainee at a large department store and working her way into management. By 1992, she was president of Payless ShoeSource Inc., the discount footwear chain. But it wasn't the dream job she'd imagined, and in 1996 she set out to blaze her own path in retail with the goal of recreating that special feeling from her childhood. The result was a business that invites consumers to build their own teddy bears, complete with stuffing and decorative trimmings. More

Entrepreneurs rely on 'gut instinct'    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most business owners rely on intuition rather than structured plans, while 1 in 20 would even "consider using psychics" to help make decisions. More than half of entrepreneurs admit to relying on "gut instinct" to make key business decisions, according to a poll of more than 2,000 small companies. More
SMEI Weekly
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