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Home   About   Locations   Events   Join SMEI   Certification   Careers June. 15, 2011
Worldwide advertising market approaches $500 billion
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Spending online to surpass $100 billion by 2013. Advertising spending around the world is projected to increase 3.9 percent this year to more than $494 billion, eMarketer estimates. Total spending on directories, internet, magazines, newspaper, outdoor, radio and TV advertising will continue to grow at steady single-digit rates through 2015, according to the forecast. Advertisers worldwide will be spending almost $600 billion on these media. More

3 segmenting techniques small business can use to train customers to listen and anticipate
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most marketers actually train their audiences to ignore them. Think about how many emails you get that you automatically delete without even thinking. At some point you decide the content you receive from those senders isn't important anymore. At that point you start to ignore them. Are you training your list to ignore or to anticipate? More

Advertising on an intimate device
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At a PaidContent Mobile show in New York panelists discussed their thoughts on how to embrace the mobile opportunity. Mobile devices of today are different than anything that's come before. More than a laptop or a TV, the mobile phone or tablet is an intimate device. The Oxford Dictionary defines intimacy as follows: a close familiarity or friendship; closeness, very personal, private. And the stats presented bore testimony to how intimate smartphones and tablets really are. More

Building mutually beneficial relationships
Sales & Marketing Management's    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If the intangible nature of perceived value is sometimes difficult for customers to quantify, try putting a fence around the notion of trust. Who do you trust? It's probably not some cold caller on the telephone who's offering a fantastic deal chosen "just for you." Cold callers are trying to offer you an ideal solution, yet they don't even know you. It's important to realize that prospective customers may be just as reticent to engage in an open-ended dialogue when meeting a salesperson for the first time. More

5 ways to avoid sabotaging your 401(k) plan
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your front porch sags, your kitchen is the size of a broom closet, and you can't run the vacuum and the dishwasher at the same time without blowing a fuse. You'd love to buy a nicer house, but given the wretched state of the housing market, you're probably stuck with the house you have. If you're like most workers, you're in the same position with respect to your retirement savings plan. Sure, it would be nice to have a traditional pension that delivers a monthly check until the day you die, but hardly anyone has one of those anymore. More

20 powerful management truisms
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Some people see the beauty of nature in an apple. They bite into it and feel the tension as their teeth break through the skin, sense the crunch and juiciness, taste the balance of sweet and tart. Others just see a boring piece of fruit. Management is experiencing, observing, learning, analyzing and synthesizing a relatively short list of concepts and methods that seem to work. It's always a work in progress. More

How to hire a pay-per-click manager — 10 common mistakes
Practical Ecommerce    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Scott Smigler, president of Exclusive Concepts, has managed pay-per-click accounts for hundreds of companies for roughly a decade, and has developed strong opinions as to what makes for a good PPC manager, and what does not. His recommendations come from working with large companies and small companies, with both large and small budgets. Here are the most common errors and oversights seen in the management of PPC accounts. More

5 best apps for business
CNN Money    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Put the PC on ice and turn your company-issued laptop into a bookend or decorative paperweight: Mobile devices now pack enough processing smarts to make your traditional computer obsolete, and thanks to a proliferation of enterprise-friendly apps, executives today can get a ton of work done on these gadgets. Apple's App Store alone offers thousands of productivity and business apps. But which ones are truly indispensable? More

What to do when you have no time to think
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In our fast-paced, productivity-focused lives and workplaces, we are losing our gardens — literally and figuratively. We need to reclaim them. These busy days, we rarely analyze our experiences thoughtfully, contemplate the views of others carefully or evaluate how the outcomes of our decisions should affect our future choices. Those things take time. They require us to slow down. And who has the time for that? So we reflect less and limit our growth. More
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