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Home   About   Locations   Events   Join SMEI   Certification   Careers Sept. 21, 2011
SMEI webinar: Power Words that Make You Wealthy
SMEI News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Don't miss our free business-writing webinar Power Words that Make You Wealthy (with more time, more clients, more revenues), Sept. 22. Learn how to avoid the biggest mistake that (almost) everyone makes every day, double your writing speed with four little-known techniques and use power words scientifically proven to persuade. More

Employee engagement starts with communication
Sales & Marketing Management's    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sales and marketing teams can only achieve and surpass goals with strong employee engagement. While the ends once always justified the means, they don't anymore. Companies can no longer survive and strive with the one-hit wonders. We need individuals and teams that embrace the here and now as well as the later. More

Mastering the 'C' in chief marketing officer
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Not so long ago, life for a chief marketing officer was a lot simpler than it is today. A brand's narrative was a controlled monologue and the formula for awareness involved nurturing and building the brand, partnering with an amazing agency, diligently targeting the right consumers in the most impressionable places and spending enough dollars to support the broadcast of compelling advertising enough times to make an impression. More

Every entrepreneur needs to embrace team conflict
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion and focus are so strong that they can't imagine someone disagreeing, much less fighting them to the death. But the reality is that startups are composed of smart people, with emotions as well as intellects, working in close proximity under much pressure, so conflicts will occur. More

3 free ways to amp up your customer service
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many business owners think that the tools needed to provide exceptional customer service are out of their reach. But even the smallest company has access to everything it needs to serve and delight. It's not about voice-recognition or other NASA-level tech systems — in fact, those are usually the tools of customer abuse. It's about incredibly simple but effective ideas that cost little or nothing, and can be implemented before you leave the office today. More

Creating incentive plans that actually incent employees
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You're a new sales manager or HR professional and you've been tasked to create an incentive plan either for your team or for management. Now what? Although incentive plans are meant to incentivize employees to perform, not all plans achieve what they were set out to accomplish. That's why it is important to analyze the advantages and disadvantages of various incentive plan components to determine the plan that will promote the highest levels of performance while at the same time, encourage ethical behavior. More

Great ways to wrap up a presentation
Selling Power    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Contrary to popular belief, asking, "Do you have any questions?" is not the best way to end a presentation. Instead, end with a call to action, says Frank Carillo, president of ECG, a strategic communications consulting firm. More

10 cool new tech ideas to help you market your business
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Today we've got billboards that can ascertain our ages and genders, movie trailers that can change in real time depending on who the viewer is, and mobile apps that can detect what commercial is airing on TV and send viewers related coupons on their phones. And that's just a start. More

Some Twitter first steps for growing sales leads
The Globe and Mail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you're unsure of whether — or how — to proceed with Twitter for your sales force, Sandy Carter, IBM vice president of social business sales and evangelism, may offer some guidance with a case study on her blog of an team that must attract a high volume of leads from new customers. More

Email creative: Standing out from the crowd
MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. Assuming you routinely have good deliverability, the second half of that battle is standing out from the crowd. More

10 basic questions for reviewing your paid search marketing strategy
ClickThrough    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is a common set of issues often discussed when reviewing a company's search strategy. Have you addressed these 10 basic questions? More
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