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What's required of the next generation of marketers Advertising Age Share    
If there's one thing the next generation of marketers — and even today's marketers — need to know, it's that you can't just be a marketer anymore. At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair — Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough." More
11 ways to leverage the power of social media for the 2011 holiday season ClickZ Share
You can never be too prepared for the holiday season, and one of the great benefits about social media is that it allows consumers as well as brands to react in real time to changes. Therefore, with the holiday season fast approaching, here are 11 ways marketers can be better prepared for the 2011 holiday season and leverage the power of social media to amplify their existing marketing programs. More How to conquer your sales fears Entrepreneur Share
The expression, "He could sell ice to an Eskimo," acknowledges that certain people are born salespeople. For most small business owners, however, the selling process is anything but easy. In fact, when it comes to pitching their product or service, many entrepreneurs struggle with any number of issues, including lack of confidence in themselves or their product, fear of failure and fear of closing the deal. The good news: Experts say these fears can be overcome with the proper attitude, training and practice. More Managing a prima donna salesperson Sales & Marketing Management's Share
Kevin Davis, President of TopLine Leadership, knows most sales managers have a love/hate relationship with the prima donnas on their sales teams. They love the star player's passion and hard work; they hate the self-centered behaviors that demoralize or discourage the rest of the team. That leaves sales managers with a dilemma: If they come down hard on a prima donna, that salesperson may just take his/her talents elsewhere. Not good. But a sales manager can't afford to ignore the situation, either, because prima donnas are often engaged in behaviors detrimental to the team. A simple truth in sales management is that what you don't confront, you condone. More
10 cold-calling basics Selling Power Share
Do you dread the phone? Get anxious at the thought of cold calling? If you find yourself avoiding the phone, that's a sign that it's time to take a serious look at your cold-calling and phone-conversation skills. Here are 10 tips to up your game. More Siri, what can you teach search marketers? Search Engine Watch Share
Who, what, where, when, why and how queries offer valuable insight and better understand your consumer's needs. Harvest the user intent by frequently combing through your search query reports and use this to drive content, bidding and strategy. More The fine art of managing up CBS News Share
What Tom Searcy, an expert in large account sales, wants to address are sales managers' personality types and how to get along with each. Having experience with hundreds of sales managers at countless companies, he's observed five basic types. Of course, you need to be cautious when categorizing people, which is why so many employers use assessment tools like Myers-Briggs. More 6 reasons to engage with customers in a social world Selling Power Share
More and more, sales teams are improving their engagements with customers and finding new ways to increase revenue by analyzing data captured from social media use. Which means that B-to-B sales and marketing teams are also looking for social Web solutions that can help them launch campaigns, identify and grow audiences, and distribute targeted messages across multiple channels, including Twitter, LinkedIn and Facebook. More Tips for leveraging mobile marketing email Chief Marketer Share
Amid all the rush toward mobile applications as the ultimate marketing platform for smartphones and tablets, one stalwart of the mobile landscape is being overlooked: email. Mobile email has incredible strengths that shouldn't be overlooked by savvy marketers. More Bill-bored: Documentary lambasts visual pollution Direct Marketing News Share
If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000. The documentary, asserts that city dwellers around the world, in the spirit of the Wall Street occupiers, are engaged in a grassroots struggle to reclaim their public spaces from a growing glut of billboards, electronic signs and wrapped vehicles, buildings, buses and taxis and other outdoor advertising — some of it "illegal," according to various city codes and beautification acts. More |
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