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For as little as $125 annually, you can become a member of one of the oldest and most prestigious horticultural associations in North America. As a regional association, SNA works to advance the horticulture industry in the southeast by supporting and enhancing promotional, educational and research opportunities; gathering, analyzing and disseminating information and by providing an online marketplace to promote the exchange and sale of nursery stock and other allied products to our members – and the industry.


 

 ASSOCIATION NEWS


The New Year begins with a busy pace for the green industry
SNA
For the green industry, the new year gets off to a busy start as the winter trade show circuit begins at National Green Centre on Jan. 5-6 in Kansas City, Mo. and ends at SCHI on February 5-7 in Myrtle Beach, S.C. With ten shows over a five week period within the SNA region, it's a fast track that leads us into the spring season. For a complete list of state events, see the Industry Events link on the SNA website home page by CLICKING HERE.
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USPS rolls out increases this month
SNA
The Postal Regulatory Commission (PRC), the governing body that approves U.S. Postal Service rate increases, has approved a special "exigent" rate increase for USPS market dominant products. When the new Postal Service Shipping Services prices take effect on Jan. 26, 2014, customers will see an overall price increase of 2.4 percent. How will these new rate increases impact your business? A First Class letter (1 oz.) will increase $0.03, a First Class International Letter (1 oz.) will increase $0.05 and Media Mail and Library Mail will increase $0.16.
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SNA announces release of BMP Version 3.0
SNA
The Southern Nursery Association (SNA) has announced the release of the Best Management Practices: Guide for Producing Nursery Crops Version 3.0. The manual will be available, for the first time, online as a reference tool on the SNA website at www.sna.org. The English version has been completed and uploaded to the SNA website. The Spanish version is expected to be online by Feb. 1. Printed manuals (English) are at press and will be available in the next few weeks. Printed Spanish versions of the manual will be available later this spring. Past versions have cost $75 (member) and $100 (non-member), but through funding provided by the USDA’s Risk Management Association (RMA) in cooperation with the North Central IPM Center at the University of Illinois, the only cost for the printed manuals will be a small fee to cover shipping and handling.
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US housing market indicators report strongest growth since 2008
SNA
After some weakness in mid-2013, the homebuilding recovery now seems to be back on track. According to USA Today, housing starts rose almost 23 percent in November 2013, their highest level in more than five years and further demonstrating the housing market's growing strength. So what does this mean for our industry? With this housing market resurgence, the nursery industry is certain to see a resurgence as well.
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 REGIONAL NEWS


GGIA announces 1st annual Spring into Color 5K Dash
GGIA
We invite you to join us for the first annual Georgia Green Industry Association 5K Color Dash! Come experience some fun in the wildest 5K you've ever seen! This is your chance to support the GGIA and show your colors in this fun-filled event. Run, walk, crawl, dance or cartwheel your way through a bombardment of color and find yourself wearing a colorful dash of spring colors when you reach the finish line. You're guaranteed to have a blast and benefit some awesome charities in the process! Make plans now to attend this colorful event scheduled for Saturday, March 29, 2014 at Town Center Park, Suwanee, Ga.
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KNLA presents lifetime achievement awards at annual event
KNLA
The Kentucky Nursery & Landscape Association (KNLA) recently awarded Richard Ammon, Clinton Korfhage and Mitchell Leichhardt with special lifetime achievement awards at the KNLA 14th Annual Summer Outing at Yew Dell Garden in Crestwood, Ky. These gentlemen were recognized for the many years of service, passion and dedication that they contributed to the horticulture industry throughout their careers. All three are also KNLA Hall of Fame inductees.

Both Ammon and Korfhage are past presidents of the Southern Nursery Association (SNA), Ammon in 1974 and Korfhage in 1982. In addition, Ammon was awarded the Slater Wight Memorial Award, SNA's lifetime achievement award, in 1982.

A photo is available at www.thepaginator.com/view.php?ID=1131.

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 INDUSTRY NEWS


AmericanHort formally launches!
ANLA
AmericanHort, the horticulture industry's new trade association, formally began Jan. 1 with the closing on Dec. 31, 2013 of the consolidation of the American Nursery & Landscape Association and OFA — The Association of Horticulture Professionals. The more than two-year effort to bring the groups together was initiated by the volunteer leadership of the legacy organizations in order to better meet the needs of the industry and the respective memberships. The members voted in September 2013 to approve the consolidation. What happens when two of the country's biggest plant powers join forces? You end up with the largest national nursery, greenhouse and garden retail membership of any horticulture association in North America. The new trade association, AmericanHort, will unite, promote and advance our entire industry through advocacy, collaboration, connectivity, education, market development and research.
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Understand how potential garden center customers think
Today's Garden Center
Do you think you know the ideal marketing messages and methods to capture the attention of today's new consumer? Today's Garden Center's 10% Project: Expanding The Customer Base has conducted focus groups within key consumer demographics to learn what they think about gardening and garden centers. In this presentation, learn the results: What keeps them from gardening more often, why they like big box stores and what they think you should be doing to attract them to your store.
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How plants tell time using sugars
Nursery Management
Plants, like animals, have a 24-hour "body-clock" known as the circadian rhythm. This biological timer gives plants an innate ability to measure time, even when there is no light. That means, for example, that plants don't simply respond to sunrise, they know it is coming and adjust their biology accordingly. This ability to keep time provides an important competitive advantage and is vital in biological processes such as flowering, fragrance emission and leaf movement.
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How's this for a New Year's resolution — be a better communicator
Greenhouse Management
As a business owner or manager, chances are when you look at your daily or weekly list of things to do, "improve interpersonal and team communication skills" is not at the top of the list. Between bidding new jobs, keeping existing customers happy, scheduling crews around next week's weather and oh yeah, arm wrestling with the bank for more capital to grow your business, who's got time for interpersonal communication? But in a highly competitive market, it can benefit you to make time to focus on what is arguably one of the most important and most overlooked aspects of your business.
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Balance the business
Lawn & Landscape
It was obvious that Springfield Lawn Barber's traditional marketing methods were becoming less cost-effective, and even obsolete, as consumer attention shifted online. Of course, owner Ron Richardson had already developed a website about seven years earlier. So, he headed online and started searching for keywords related to his business. But none of the queries he typed — from landscaping to fertilization to weed or pest control — pointed to his website.
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Growing for the new green revolution
Greenhouse Grower
If you doubt the future of the floriculture industry, visit just about any metropolitan city center. You'll see the outlook is good. Green building is at an all-time high, and urban gardens are popping up quite literally everywhere. From rooftop farms and green roofs to building facades to bulldozed and abandoned home clusters, the city's unused spaces are quickly being reclaimed to grow food and create green oases. With such attention to and enthusiasm for green building, the floriculture industry is facing a new green revolution.
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Parrotia persica 'Vanessa' is urban tree of the year
American Nurseryman
The Society of Municipal Arborists, composed of urban forestry professionals worldwide, has chosen "Vanessa" Persian ironwood (Parrotia persica "Vanessa") as its 2014 Urban Tree of the Year. The yearly selection must be adaptable to a variety of harsh growing conditions and have strong ornamental traits. The Tree of the Year program has been running for 18 years, and past honorees include live oak (2013), Accolade elm (2012), and goldenraintree (2011).
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Water quality and treatments
Greenhouse Product News
Growing and selling plants in today's market can be challenging for many reasons outside of our control, such as the weather and the economy. One factor, however, is under our control and should not be a problem — poor quality water. Water high in alkalinity or salts will cause a host of problems during production: poor root growth, chlorotic or necrotic foliage, missed timing from slow growth and more. These problems can all be prevented.
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How do you manage chronic conflict in your family enterprise
Lawn & Garden Retail Center
How do you manage conflict within the family business, especially when it becomes chronic and repetitive with the same people? As with many things, the first step is that you want to change the outcome. The second requirement is to understand the role you play in this conflict. Understanding oneself requires a lot of introspection and practice.
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