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Home   Calendar   Networking   Career Center Jan. 14, 2010
(Sidebar is formerly SNAPSight)

Mobility is the answer to publishing industry woes
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Decentralized media needs to react to the creation of the decentralized sources upon which users can access it," says Colin Crawford, Founder and CEO of Media7, as he discusses how the publishing industry could accomplish its transition from print to new media. More

PRIMIR releases study on media mix's impact on print
Graphic Arts Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The graphic communications industry can anticipate a dynamic and evolving media and marketing communications landscape over the next three years, according to a new PRIMIR study, "Media Mix and the Impact on Print: 2003-2007-2012." More

Optimizing your Web site for search engines
San Diego News Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketing on the Internet has been quite an important, mainstream topic for nearly every business, and it constantly changes over time. More

eReaders are cool, but eBook publishing platforms will revolutionize the industry
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost every major media organization is crowing about the latest eReaders on display at the recent Consumer Electronics Show. But even the cool factor of Skiff's "paper thin" flexible steel, or the conjoined screens of EnTourage's eDGe (opens like a book!) cant really revolutionize the publishing industry. More

Innovation perspectives - cash, plastic or free?
Blogging Innovation    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There are lots of industries that are desperate for innovation, especially in this recession, but focus on the publishing industry. Far too often the publishing industry is too narrowly defined as relating to the publishing of books. Or, its isolated silos - books, magazines, newspapers, music, software, etc. No matter which of these silos you choose to read about, you'll come across stories of their pending demise. Taken at face value, the publishing industries are facing an apocalypse and should be desperate for innovation. More

Twelve social media New Year's resolutions for 2010
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Get a bit proactive on our New Year's resolutions, and do it social media style. There are so many issues in the social realm that this list could be endless, but this article offers twelve important items to work on in social media in 2010. More

Four ways to combat a CMO's digital ignorance
iMedia Connection    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Digital marketing is incredibly important to your CMO. Take a look at a game plan for educating your CMO on the finer points of digital media marketing: mobile, social, video, and search and display. Now you are ready to educate on all terrains. More

Going back to direct mail
Print CEO    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Respondents to a recent BtoB Marketing Priorities and Plans Survey said they planned on reducing direct mail (40 percent) and print (63 percent) spending while increasing spending online in 2010. For many this is driven by cost cutting efforts as a result of the current economic downturn. More

Proactive strategy, digital arsenal drive event success
PR News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events - whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls - are still going strong and are a key component of a PR professional's mix. More

Pay per click "one of the best"
ClickThrough    Share    Share on FacebookTwitterShare on LinkedinE-mail
Those in the online PR industry may like to consider harnessing the power of pay per click (PPC) marketing, as an industry expert has described the practice as "one of the best advertising options available". More

What to expect from the 'iTunes for Magazines'
Media Shift    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple appears poised to introduce a much-anticipated product: the once seemingly-mythical "iSlate" or "iTablet," its first tablet-style touch-screen computer. Though the potential of an Apple tablet thrills many fans of the company, it's also piqued the interest of magazine publishers, who - long before the device's rumored introduction - foresaw its possibilities for their industry. More


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