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Home   Calendar   Networking   Career Center Jan. 19, 2012
 
 
 



2012 EXCEL Awards Call for Entries
The EXCEL Awards brochure has been mailed — keep an eye out for it! If you didn't receive one, you can download the brochure here. Share your greatest works with the publishing world by submitting your inspiration for the Association Media & Publishing EXCEL Awards, a program that showcases everything great that the publishing industry is putting out. This is the opportunity to be recognized by your peers for the excellent creative work that you and your association do! Get your entries in soon! The deadline is January 27th.


Association Media & Publishing wants to know...

How much has your association's Facebook fan page grown in the past year?

  • 0-5%
  • 6-10%
  • 11-15%
  • 16-20%
  • Over 20%
  • We do not have a Facebook fan page

    Click here to give Association Media & Publishing your answer.




  • Social media team survey results
    Share   Share on FacebookTwitterShare on LinkedinE-mail article
    In the Jan. 12, issue of Sidebar, we asked, "How big is your association's social media team?"

    Here's how our readers responded:





    The imperatives of social media strategy
    Association Media & Publishing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Facebook, LinkedIn, Twitter, QR codes — where do you start, and which type of social media does your association really need? These questions and many more were answered during Association Media & Publishing's day of learning on Thursday, Nov. 3, 2011, held in the American Dental Association's Hillenbrand Auditorium. Titled The Business of Association Publishing, the day hosted a variety of courses, one of which was "Social Media for Associations: How to Engage Your Members Using the Latest Technologies." More



    10 search, social resolutions for a very mobile 2012
    Search Engine Land    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Let's face it, 2012 isn't the first year someone has christened the "year of mobile." But it is the first time consumers have done so — and continue to. Still in the market for resolutions? The following 10 may charge-up your brand to set pace — and lead — with mobile in 2012. More

    Keep your website ahead of the curve in 2012
    Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day. More

    The stages of coping with loss of search query data
    SearchEngineWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    After Google sufficiently handcuffed the Internet marketing world by choosing to default to SSL search for signed-in users, it removed the ability to track referring keywords. There is no doubt proving the value of SEO efforts just got harder. To help everyone deal with the grief, the following are five steps to recovery, followed by a summary of actionable work-arounds and some thoughts. More



    The social media rabbit hole: Grow your networks and manage your time
    Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    One of the biggest complaints about social media is that it takes too much time to manage. As entrepreneurs, we are already strapped for time and adding one more thing to the To Do list can sound nearly impossible. But managing your social media presence doesn't have to feel like another obligation, and it certainly doesn't have to derail your day. There are simple strategies you can use to make it as efficient as possible — and you just might find you enjoy building your audience with this powerful platform. More

    7 video best practices in the era of social media
    Social Media Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    If a picture is worth 1,000 words, you could say that a video is priceless. We live in a time when a single video can tell your story, tip your brand — or change our world. However, predicting the success of a video is next to impossible. The following are some guiding principles to help you produce winning videos, whether they're for your personal brand, your business — or your cause. More

    Emerging social media sites to attract users
    Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    As email and instant messaging loses prowess among users, social networking sites are stepping in as a primary communication channel for some users. And while Facebook continues to reign supreme, emerging sites like Tumblr and Pinterest are taking off fast — making them all the more fruitful for social media marketers. More



    USPS app for iPhone scans shipping labels for delivery tracking
    Printing Impressions    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    The U.S. Postal Service has launched a new mobile application for iPhone users that allows them to use the device's camera to scan barcodes on shipping labels for quick, easy and convenient tracking of their packages and other mail. The application stores the label numbers so customers can easily recheck the status of their shipments. More



    Content marketing trends for 2012: What's in, what's out
    MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    No doubt about it: 2011 was a big year for content marketing. Marketers have taken note, and are recognizing content marketing as a valuable component of their overall strategy. Because the content marketing space is moving so fast, here is a quick look at what's in and what's out in 2012. More



    Trying a simple model
    Monday Note    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Advertising still dominates the newspaper revenue model. Depending upon the particular country, it is not uncommon to see print dailies getting 70 to 80 percent of their revenue from advertising. In the early days of the digital era, everybody hoped to replicate the tried and true print advertising revenue model. Now, publishers willing to preserve high quality (read: costly) journalism recognize they have no choice but getting their users to pay for it, one way another. More

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    Sidebar
    Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
    Lisa Smith, Senior Content Editor, 469.420.2644   Contribute news

    The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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