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Outsell: Marketers to spend more on digital than print this year
BtoB    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Spending on digital advertising and marketing will overtake print for the first time this year, according to a report released by Outsell. Overall, the report, "Marketing and Ad Spending Study 2010: Total U.S. and B2B Advertising," forecasts U.S. spending on advertising and marketing will increase from 1.2 percent this year to $368 billion. More

ABC Board revises definition of magazine digital edition
Audit Bureau of Circulations    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The board of the Audit Bureau of Circulations modified its definition of a digital magazine in the U.S. and Canada to accommodate new reading devices such as the Apple iPad. The new standards state that a replica digital edition must include a print edition's full editorial content and advertising, but it no longer needs to be presented in a layout identical to the print version. More

In e-book era, you can't even judge a cover
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bindu Wiles was on a Q train in Brooklyn when she spotted a woman reading a book whose cover had an arresting black silhouette of a girl's head set against a bright orange background. Ms. Wiles leaned in to catch the title, then tapped a note into her iPhone and bought the book later that week. More

Web's big boost to magazines? Selling print subscriptions
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The magazine business is getting lots of attention for its push to build digital editions for the iPad and other shiny electronic devices. But magazines' biggest digital success right now may lie in a very different arena: selling print subscriptions through the Web. More

Combining the strengths of social and e-mail
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects. More

'Slate' chairman supports charging for mobile content, free Web sites
Media Buyer Planner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Slate Group chairman Jacob Weisberg added his thoughts to the pay-for-online-content debate during the paidContent 2010 conference, saying Slate has no problem charging for mobile content but that he supports Web sites remaining free. More

Marketing becoming more immediate, social
cnet News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This year will be a transitional year for marketing as we move toward an era that is "more immediate, more personal, more social, and more engaging," according to recently released survey data from marketing software developer Unica. More

New Chart: Search engine marketers rank SEM challenges
MarketingSherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What are the greatest challenges search engine marketers face in search engine optimization and pay per click advertising? From increased competition to tracking ROI, see which challenges made the top of the list. More

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The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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