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The de-automation of periodicals mail
Dead Tree Edition    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Jim O'Brien of Time Inc., who is in his third decade studying the Postal Service's "automation refugees," makes a startling statement in a guest article for the blog run by the Postal Service's Office of Inspector General: "More Periodicals mail is manually processed than ever, and manual productivity continues to decline," wrote O'Brien, widely recognized as a leading expert on the U.S. Postal Service's handling of Periodicals mail. More

Mags get pushback on per issue price on iPad
Media Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Magazines are pinning their hopes on the iPad and other, forthcoming tablets and e-readers helping offset a decline in circulation and ad revenue. But as the early feedback shows, they may be paying the price for the industry's long-standing practice of charging steep discounts for subscriptions. As a result, consumers are well aware of the per-issue discrepancy between subscriptions and single issues. More

Establish a social media code of conduct
Marketing Sherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Recent changes in FTC guidelines have reinforced the importance of establishing policies to keep your social media and online marketing above-board and ethical. But those policies need to be followed. More

Measuring social media with Web analytics, part 2
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Part one (published in March 18 issue), tackled the question of how to measure social media referred visits that aren't directly attributed to your social media efforts using a Web analytics solution. Now let's look at how to measure social media referred visits that can be directly attributed to your social media efforts, and how search should play into your analysis. More

Internet advertising - the future is content
Online Strategies Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Legendary ad man Jay Chiat once described a round of golf as "very fascinating, very addictive and incredibly challenging. You're never satisfied. It's kind of like advertising." Chiat didn't live to see the advent of search engine marketing, but his observations fit with what search engine marketing is today. Search engine marketing has come close to satisfying its users with its ability to be measured, analyzed and optimized. More

13 essential social media lessons for B2B marketers from the masters
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social - and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route. More

Tips to ensure that "it is" original copy
Everything PR    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Do you publish a public relations site for your PR agency or a site for your customers? Do you engage independent writers? If you answered "yes" to both of these questions then your site may be at risk for publishing plagiarized or duplicate materials–unless you take the proper precautions. More

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The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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