Report: Google creating paid content system
Shaping the Future of Newspapers Share
Google is building a paid content system, and has been reaching out to publishers to find out how willing they are to try out the service, called Newspass. The platform is already being tested, and would allow users to buy access to content with just one click, while publishers would be able to use the same infrastructure for all platforms - PCs, mobile and tablet, according to the report, which Google would not confirm. More
New chart: Marketing budgets by organization size
Marketing Sherpa Share
Let's take a look at marketing budgets as a percentage of total gross revenue for various organization sizes. What is your marketing budget and what percentage of your gross revenue does it represent? Check out this new chart to see how your budget compares to other organizations of your size. More
Social media links improve e-mail CTR
Including social media links in promotional emails improves their click-through rate (CTR), according to a recent study from email marketing technology firm GetResponse. More
How to measure success in an SEO campaign
Search Engine Watch Share
If your company has a website, then you are already doing SEO. The e-commerce platform you choose, information architecture of your site, product marketing copy, meta data, and more all affect your organic listings in search engines from day one. As you continue managing the site, you're constantly changing your search engine visibility, so it's important to know if things are on the right track. It takes a combination of several quantitative and qualitative measurements to get a good grasp on the state of your SEO. More
Mobile access, content revenues poised for growth
Marketing Charts Share
The five-year compound annual growth rate (CAGR) of revenues from mobile internet access subscriptions and content/advertising spending will approach 50 percent in some global markets, according to data from PriceWaterhouseCoopers. More
Tips for testing: What paper is right for your catalog?
MultiChannel Merchant Share
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2 percent of respondents said they had decreased their paper stock/weight in the past 12 months. More
So, what is a magazine, really?
Print CEO Share
An article in MRMAGAZINE, defines a magazine as: "Without the ink, the paper, the touch, the smell, the look, the taste, it will not be called a magazine. And, if it is not ink on paper, please try to find another name to define that new medium, because if it is not printed it is not a magazine." Surely ink is not one of the major components necessary for a magazine. More
Content creation markets: Top-line revenue trends
The content-creation markets are being affected by the economic and technology trends. We have more content than ever, but more of it is in non-advertising revenue formats. The advertising market is in process of shifting from ad placement revenues to payment for campaign creation and management. That trend has been unfolding for decades, but the rise of social media, websites, and search engines have changed the needs of clients, but not the basic purpose of advertising expenditures. It's always been about branding, and it still is today, except there are more tools than ever to do so, and it seems that all tools must be used. More
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