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Home   Calendar   Networking   Career Center July 7, 2011
 
 
 

Feedback collection survey results
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In the June 30 issue of Sidebar, we asked, "How do you collect feedback from your membership on your association?"

Here's how our readers responded:



Association Media & Publishing wants to know...

Do you track your social media influence using tools such as Klout?


  • Yes
  • No

    Click here to give Association Media & Publishing your answer.




  • Report: Google Analytics shows people are spending less time on websites
    Frogloop    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Ever wonder how your organization's website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. More



    Avoid these 3 common mistakes in digital media data analysis
    SearchEngineWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
    With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions about results without sufficient evidence. Certainly we want to avoid overkill and wasting money and impressions on consumers who didn't need it. Before making a hasty assumption that may prove to be unfounded upon a deeper inspection, consider these common mistakes when examining digital media data. More

    7 great JavaScript resources
    Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    As browsers and server-side platforms advance, and libraries new and old grow and mature, JavaScript evolves as well. Staying at the top of your game is important. More

    Google continues to encourage site owners to think beyond PageRank
    Search Engine Land    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    The latest blog post from Google Webmaster Central remind site owners what many of us have been saying for years: The Google Toolbar PageRank number is a terrible SEO metric. Webmaster Trends Analysist Susan Moskwa suggests some tracking alternatives. More



    5 steps to sophisticated real-time marketing campaigns
    MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
    Technological advancements have conditioned today's customers to expect instant gratification and personalized attention. Marketers are discovering that real-time marketing strategies can be a useful way to respond to these expectations and engage jaded customers. More

    Direct marketers can use QR codes for Postal Service discount
    Overnight Prints    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    For marketers sending out postcards or envelopes to their mailing list for July and August, the U.S. Postal Service will be offering a 3 percent discount for any campaign or piece of mail that uses a QR code. More

    A comparison: Italy and email marketing
    Vertical Response    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Author Janine Popick writes, "I was on an Italian vacation pondering what I do for a living — teaching the art of email marketing so that small businesses can use it to grow — and I started to draw some parallels about how Italy is like email marketing. OK, it might sound like stretch, but it's fun nonetheless." More



    Getting sued for doing your job
    Editors Only    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    No matter how savvy an editor you are, risks of potential legal liability are always present. With them comes the threat of hefty litigation-defense expenses and possible monetary damage awards — sometimes massive. However, some of the risks are not obvious. More

    The new faces of digital readers
    Monday Note    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    First of all, note the evolving language: The term online reader is now passé as it morphed into digital reader. The shift reflects two trends: a broader range of device types and, in news consumption, the spectacular rise of mobility. This article focuses on a recent set of surveys that quantify these trends, and how they affect business models and strategies. More



    Social media trends to watch in 2012
    EyeForTravel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    There has been much debate in the industry over the past few years over the merits of social media, particularly whether it has in fact achieved a real return on investment for organizations. However a recent article on Marketing Week's site highlighted some very interesting statistics that confirm that social media is in fact, here to stay. More

    5 tools that help measure your social media influence
    Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Do you know if you're having an impact on Twitter, Facebook and other social media networks? The following tips offer easy ways to keep track of your influence on Twitter and beyond. More

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    Sidebar
    Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
    Lisa Smith, Content Editor, 469.420.2644   Contribute news

    The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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