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Twitter survey results
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In the Oct. 13 issue of Sidebar, we asked, "Does your organization use multiple Twitter hashtags?"

Here's how our readers responded:

Association Media & Publishing wants to know...

What type of articles do you read the most in Sidebar?

  • Marketing
  • Social Media
  • Online
  • Print
  • PR

  • Click here to give Association Media & Publishing your answer.

    De-mystifying the content creation vs. curation paradox
    Association Media & Publishing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    While conventional marketing wisdom says it's not a good idea to use social media to promote yourself, an effective balance can be struck between content about and from your association and content that you want to share from other sources. More

    Integrating SEO and PPC: 3 areas to explore
    SearchEngineWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Some studies have shown largely a reinforcing effect between organic and paid listings, except on brand queries where cannibalization is more likely to occur. These searches are often navigational in nature, so users are more liberal about clicking on paid results since they already know which brand they're interested in. More

    5 reasons visitors ditch your landing page as soon as they get there
    MarketingProfs Daily Fix Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you've created. But sometimes, visitors get packing as soon as they even get there. How come? More

    65 ways to drive traffic to your blog
    Problogger    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    We all want to know the best way to drive the greatest amount of traffic to our sites. However, the truth is that there is no best or fastest way to drive traffic! What works for me might not work for you, and vice versa. Of course, there are some traffic generation methods that produce better results than others. But again, it all depends on you and your situation. More

    Social media policy: How to get started
    Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let's look at how to create a social media policy. More

    How Twitter is empowering businesses
    Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    VideoBrief In the following video, you'll find the best Twitter tools for your business needs. Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies, gives some great insights into how you can use Twitter to connect with your audience, even offline. More

    Postal Service says stamp prices are going up
    The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Stamp prices will climb 1 cent starting in January, the U.S. Postal Service said. The cost of a first-class stamp — also known as a forever stamp — will rise to 45 cents on Jan. 22, the first price increase in more than 2 1/2 years, the USPS said. The cost of sending magazines, standard mail and some package services also will rise, but prices for Express Mail and Priority Mail will stay the same. More

    US low-cost parcel service takes on FedEx, UPS
    Post&Parcel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    A major new parcel shipping alternative to FedEx, UPS and the U.S. Postal Service recently launched in the United States, geared specifically to small and medium-sized shippers. EquaShip has been put together by a team of former UPS, Amazon and DHL veterans making use of third-party logistics and transport partners led by Minnesota-based Blue Package Inc. More

    Ballantine publishes 'mini green guide' for direct mail
    What They Think    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    The Four R's of Green Direct Mail, a new white paper from Ballantine explains how direct marketers can "reduce, reuse, recycle and respond" to demonstrate a commitment to environmental sustainability. "We've identified four ways to make your direct mail campaigns more environmentally friendly and we've packaged them into this free five-page PDF," says the company. More

    Marketing research chart: Social CRM is increasingly important for managing social customer relationships
    MarketingSherpa    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Organizations recognize social media as a channel instrumental for marketing, communications and sales. However, incorporating social media data with CRM systems, in a way that enables more relevant, customer-driven interaction, can be an extremely complex integration process. More

    9 criteria for establishing your business' brand essence
    HubSpot Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    In his book "The End of Business As Usual," Brian Solis describes brand essence as something that exists in our hearts — a thought or a feeling, versus a logo or trademark. Solis writes, "A brand is recognized as the unique identity of a product, service or company. Its elements and incarnations distinguish it from competitors. Brand essence, however, is felt." More

    5 steps to small business public relations success
    Duct Tape Marketing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what some call the lead generation trio — advertising and referrals being the other members. The credibility that comes with media coverage is something you simply can't buy, and obtaining this coverage is something that you simply must make a part of your overall marketing system. More

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    The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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