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Twitter survey results Share    
In the Oct. 13 issue of Sidebar, we asked, "Does your organization use multiple Twitter hashtags?" Here's how our readers responded: 
 De-mystifying the content creation vs. curation paradox Association Media & Publishing Share
While conventional marketing wisdom says it's not a good idea to use social media to promote yourself, an effective balance can be struck between content about and from your association and content that you want to share from other sources. More
 Integrating SEO and PPC: 3 areas to explore SearchEngineWatch Share
Some studies have shown largely a reinforcing effect between organic and paid listings, except on brand queries where cannibalization is more likely to occur. These searches are often navigational in nature, so users are more liberal about clicking on paid results since they already know which brand they're interested in. More 5 reasons visitors ditch your landing page as soon as they get there MarketingProfs Daily Fix Blog Share
Visitors arrive at your landing page for a specific purpose by clicking online ads and links in emails and social media messages you've created. But sometimes, visitors get packing as soon as they even get there. How come? More 65 ways to drive traffic to your blog Problogger Share
We all want to know the best way to drive the greatest amount of traffic to our sites. However, the truth is that there is no best or fastest way to drive traffic! What works for me might not work for you, and vice versa. Of course, there are some traffic generation methods that produce better results than others. But again, it all depends on you and your situation. More  Social media policy: How to get started Small Business Trends Share
For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let's look at how to create a social media policy. More How Twitter is empowering businesses Social Media Examiner Share
 In the following video, you'll find the best Twitter tools for your
business needs. Laura Fitton, founder of Oneforty, inbound marketing evangelist at HubSpot and co-author of Twitter for Dummies, gives some great insights into how you can use Twitter to connect with your audience, even offline.
More Postal Service says stamp prices are going up The Washington Post Share
Stamp prices will climb 1 cent starting in January, the U.S. Postal Service said. The cost of a first-class stamp — also known as a forever stamp — will rise to 45 cents on Jan. 22, the first price increase in more than 2 1/2 years, the USPS said. The cost of sending magazines, standard mail and some package services also will rise, but prices for Express Mail and Priority Mail will stay the same. More US low-cost parcel service takes on FedEx, UPS Post&Parcel Share
A major new parcel shipping alternative to FedEx, UPS and the U.S. Postal Service recently launched in the United States, geared specifically to small and medium-sized shippers. EquaShip has been put together by a team of former UPS, Amazon and DHL veterans making use of third-party logistics and transport partners led by Minnesota-based Blue Package Inc. More  Ballantine publishes 'mini green guide' for direct mail What They Think Share
The Four R's of Green Direct Mail, a new white paper from Ballantine explains how direct marketers can "reduce, reuse, recycle and respond" to demonstrate a commitment to environmental sustainability. "We've identified four ways to make your direct mail campaigns more environmentally friendly and we've packaged them into this free five-page PDF," says the company. More Marketing research chart: Social CRM is increasingly important for managing social customer relationships MarketingSherpa Share
Organizations recognize social media as a channel instrumental for marketing, communications and sales. However, incorporating social media data with CRM systems, in a way that enables more relevant, customer-driven interaction, can be an extremely complex integration process. More  9 criteria for establishing your business' brand essence HubSpot Blog Share
In his book "The End of Business As Usual," Brian Solis describes brand essence as something that exists in our hearts — a thought or a feeling, versus a logo or trademark. Solis writes, "A brand is recognized as the unique identity of a product, service or company. Its elements and incarnations distinguish it from competitors. Brand essence, however, is felt." More 5 steps to small business public relations success Duct Tape Marketing Share
Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what some call the lead generation trio — advertising and referrals being the other members. The credibility that comes with media coverage is something you simply can't buy, and obtaining this coverage is something that you simply must make a part of your overall marketing system. More Are you a member of Association Media & Publishing? If not, join today!
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