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Home   Calendar   Networking   Career Center Nov. 10, 2011
Compensation & Benefits Survey
In these days of counting every penny, association media teams need to know where they rank in compensation and benefits. The 2011 Compensation & Benefits Survey allows associations to compare their publishing operation's compensation practices against those of other associations, including those that are similar in size, scope and location.

Writer's block survey results
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In the Nov. 3 issue of Sidebar, we asked, "How often do you struggle with "writer's and/or creative block?"

Here's how our readers responded:

Association Media & Publishing wants to know...

What type of information do you put on your association's social media outlets?

  • News stories
  • Promotions
  • Events
  • Media (pictures, videos, etc.)
  • Other

    Click here to give Association Media & Publishing your answer.

  • Lead members to cross-platform publishing
    Association Media & Publishing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    When it comes to digital editions and mobile apps, sometimes your members might not know what they will use until you give it to them. More

    Boost interaction with your Facebook fans
    Social Media Examiner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Are you looking for fresh ideas to engage your Facebook fans? The following are three techniques used by some of the most successful Facebook pages. Try them on your page to see how your fans respond. More

    Google+ launches branded pages
    Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    VideoBrief Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network. "So far Google+ has focused on connecting people with other people," said Google Senior Vice President of Social Vic Gundotra. "But we want to make sure you can build relationships with all the things you care about — from local businesses to global brands — so today we're rolling out Google+ Pages worldwide." More

    The discreet shift to Twitter
    Monday Note    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    You hear things about Facebook. You see things. As its audience matures, a subtle shift might be underway. Who benefits from such shift? Twitter, primarily. More

    What's required of the next generation of marketers
    Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    If there's one thing the next generation of marketers — and even today's marketers — need to know, it's that you can't just be a marketer anymore. At one time "you could be a functional expert in one very narrow area of marketing tactics," said Tom Collinger, associate dean and department chair — Integrated Marketing Communications at the Medill School at Northwestern University. "Back in the day, if you were a direct or data marketer or PR specialist, that was enough." More

    Back to basics: SEO 101
    SearchEngineWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail
    Yes, some elements of SEO can get quite complex. But there are still some things you can do to help your site do well in the search engines without having to hire an agency or high-priced talent. More

    Improve your international SEO strategy
    Search Engine Land    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. More

    5 defining features of landing pages 3.0
    MarketingProfs    Share    Share on FacebookTwitterShare on LinkedinE-mail
    The first generation of landing pages was basic, almost cliché. They consisted of a headline, a few bullet points, a "hero shot" image and a form. In 2008, a second generation of landing pages emerged. Now, a wave of new innovations in landing pages has raised the bar yet again. More

    Inflation spike prompts business rates rise fears
    PrintWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Printers have called for the government not to implement business rate increases based on the September RPI inflation rate, which at 5.6 percent, was at its highest for more than 20 years. Since 1990, governments have linked the Uniform Business Rate to the previous September's inflation figure. However, even though the year remained steady, between 5-5.2 percent from April through to August, September was far larger. More

    3 ways that a printer could benefit by using SMS/text
    The Digital Nirvana    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    If you have been to any marketing related conferences over the past year, you may agree that mobile has been a very popular topic. Companies of all sizes are looking for information on QR Codes, mobile websites, mobile apps and more. In addition to those items, there inevitably is a speaker at these conferences that will say this: "Don't ignore SMS/text. More people use that than they do the mobile Web." The following are three ideas on how a printer could incorporate SMS/text into their marketing, sales and customer support activities. More

    8 popular postage tools to save money on business shipping
    Business 2 Community    Share    Share on FacebookTwitterShare on LinkedinE-mail article
    Many businesses have an opportunity to reduce costs associated with shipping and mailing, whether it be using postage tools or better leveraging existing USPS Extra Services. Here is a look at some of the most popular postage tools and services to help businesses save on shipping. More

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    The articles that appear in Sidebar are chosen from a variety of sources to reflect media coverage of the publishing industry. An article's inclusion in Sidebar does not imply that Association Media & Publishing (formerly SNAP) endorses, supports, or verifies its contents or expressed opinions. Factual errors are the responsibility of the listed publication.
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