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Instilling a corporate culture at your association

I suggest that boards adopt a corporate culture to increase their impact and outcomes. Corporate culture can be described as the beliefs and behaviors that determine how volunteers and staff interact and handle decisions. But some nonprofit boards refute the idea of corporate...

source: By Robert C. Harris
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Typography accounts for 90 percebt of website design. The main reason that people visit a website is to read text, whether this means finding information about the company or reading your content. The words on your website matter, so,...

source: Business 2 Community

For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this world of "perfect" lives...

source: Forbes

Just as our offices today look nothing like they did 50 years ago, our desktops have undergone transformations of their own. We're crammed into less space, computers have taken the place of typewriters, and even the phrase "desktop"...

source: Co.Design

As print revenues continue to be challenged, it is up to us to uncover new sources of revenue opportunity. There are distinct advantages presented in operations versus other "service departments," such as the business...

source: Editor & Publisher

Marketing has become more complicated lately. Attendees are finding greater ways to avoid event marketing and professing that they don’t want to be sold. Good marketing requires finesse and the ability to be of value long before you require something like an event...

source: Event Manager Blog

From time to time, your association may be faced with the need to advocate for or against specific language in a piece of legislation, and your members may be called upon to meet with legislators for that purpose. The following are some tips that we share with our clients’...

source: Partners Preceptors

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