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11-step checklist for implementing the strategic plan

The planning retreat is an important activity for reviewing and developing strategy and direction. During the retreat, enthusiasm builds for new programs and growth. After the retreat, everyone returns to their daily priorities. The retreat is just a memory. Here is an...

source: By Robert C. Harris
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Whether on a logo, a text-heavy website or an infographic, typography is a wonderful, flexible design tool to change how people feel when reading your content. It's no surprise, then, that there is an unfathomable amount of typefaces available...

source: Digital Arts

Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce. To date, Facebook hasn't made it easy for publishers to monetize their video or commerce ambitions on its platform....

source: Digiday

According to the Content Marketing Institute, efforts in effective content publishing are waning in their efficacy. In 2016, only 30 percent of B2B marketers said their organizations were effective at content marketing, down from 38 percent the previous year. With more content...

source: JOSIC

There is backlash against major publishers and networks — Led by P&G Chief Brand Officer Marc Pritchard, major advertisers like GE and JP Morgan Chase have been reexamining their digital display advertising spend and threatening to cut significant dollars out as they...

source: Forbes

Video now accounts for more than one-third of all consumed content. According to Socialbakers, video posts tend to reach 135 percent more people than posts without video. What's more, Cisco suggests that videos will account for 80 percent of global internet traffic by the...

source: Mobile Marketing Watch

The 12-month mark is a pivotal date for members of your organization, especially when the first anniversary occurs. It’s your job to turn a renewal notice into positive action. Not every first-year member will decide to renew, but a healthy organization will enjoy...

source: SBI Management


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