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iamwire
On our hyper-competitive landscape where today's media darling is tomorrow's one-hit wonder, the importance of delivering positive customer experiences — and sustaining this momentum over the long-term — is not just a question of success: it is a matter of survival. Indeed, research groups like Walker Information predict that by the year 2020, customer experience will surpass price and product as the single most influential brand differentiator.
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Ffeathers
The most important function of release notes is to let customers know that something has changed in the product, particularly when that something may affect the way the customer uses the product. The change may be a new feature in the product, an entirely new product, a change to the way the product works, a change to the way the customer uses the product, the removal of a feature or even the deprecation of the entire product.
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Entrepreneur
If your marketing messages aren't powerful and don't speak to the right audiences, they won't deliver the results you need. In other words, you'll lose money on your investments and you'll lose sales. No business owner can afford that!
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STC
Is STC's CPTC Certification worth the effort and cost? Of course it is. As a Certified Professional Technical Communicator, you actively demonstrate your knowledge and understanding of best practices in the field and solidify yourself as a top-notch professional. It's time to set yourself apart from your peers and STC can help you accomplish this by becoming certified. You will be tested on nine core skill areas of technical communication, but don't worry, STC is here to help with the tools and resources needed, to help you succeed. What's keeping you from taking the next step? Start making your CPTC Certification a reality today. Visit stc.org for details on starting the certification process, obtaining materials, and scheduling the exam.
STC
STC is turning 65 in 2018, and we want you to be a part of the celebration! The 2018 membership season will open on 1 September 2017, and STC is passing along new discounts and promotions available only to current members. We have added new benefits in online education course styles, additional Member Perks corporate discounts, an updated Salary Database, with more to come. So save the date! We look forward to having you as an STC member for 2018 and beyond.
STC
The STC Tryout promotion lets you try out STC for the rest of 2017 at just a fraction of the regular annual membership cost. For only $75, join as a Classic member and receive STC benefits for a significant discount off the cost of an annual membership. To receive the discount, enter the code STC75 into the "Membership Promo Code" box on the last page of the online membership application. This discount is only available through Thursday, 31 August 2017. Plus, when you join today, we will waive the $10 new member enrollment fee! All STC memberships will expire on 31 December 2017.
STC
Are you thinking about presenting at the 65th STC Summit in Orlando, Florida? If so, the Call for Proposals opens Friday, 1 September! The Summit fosters industry-leading technical communication by stimulating information exchange, cultivating research, and serving as the primary source of education for professional technical communicators. Proposals should reflect the latest in business trends, communication techniques, technologies, approaches, and solutions.
STC
STC's brand new course, Technical Communication for User Experience Design, begins in three weeks and runs from 7 September through 12 October (Thursdays) at 11:00 AM-12:30 PM EDT (GMT-4). This online course is taught by Rachael Burke, a PhD student at George Mason University. Attendees will learn the core User Experience Design (UXD) principles, methods, and strategies of UXD and user-centered communication. They'll also learn how to investigate user needs and how to responsively design for those needs while creating the technical documentation to industry standards. Upon course completion, attendees will compile and produce a researched and tested process portfolio and recommendations report, reviewing their project's outcome and demonstrating their capacity to perform equivalent work in the future.
Observer
Content marketing is the practice of crafting high-quality, valuable content and delivering it to a specific audience. It is the opposite of old-school, spammy, promotional-driven tactics aimed only at a short sell. Content marketing never goes out of style. It's also quite possibly the best investment you could make in your business right now. However, in order to do it right, you need to get into a publishing flow and have the right resources lined up to make it happen.
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The Content Wrangler
Profound and accelerating change is coming to the content world. New ways of thinking about content — how we create, manage, translate and deliver it — are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to produce content for the past few decades are no longer sufficient. Content is a business asset that must be prepared — and delivered — with business goals, customer needs and the requirements of technology in mind.
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Aurosys Solutions
Every successful app is a result of years of meticulous planning put into practice. When you have a proper plan for your app, it not only saves enormous amount of time but also manages to make development cost lower and enhance efficiency in carrying out a development project. A solid development strategy is what fuels an outstanding app and consequent business conversion through the app. A strategy completely takes care of how your app is maintained, managed and put into practice.
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