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sitepoint
According to Adobe, given 15 minutes to consume content, two-thirds of users would rather consume something that's visually appealing, than something plain. But, users also expect websites to load in less than 5 seconds at least, therefore designing a website (or app) for speed and satisfaction should be every designer's focus. It's difficult to overlook visual design simply because we, as designers, love to design visually appealing things, and while aesthetics are still very important, given a limited amount of time, designers tend to drop the ball with usability.
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Entrepreneur
Look around you: Everyone is on their phone. All day long. This is a symptom of the times. Some call it the information age, or the digital era. I call it the age of the mobile phone. It probably won't last forever, and I have no idea what's going to come next. But with more and more of the internet access coming from mobile, it's a fact we have to accept.
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Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or picking up the phone.
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| Register for Thursday's STC free member-only webinar, sponsored by Adobe
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STC
Join Matt Sullivan in Thursday's webinar, Maximum Templates for Maximum Content Efficiency. In this third Adobe webinar, Matt will discuss template management for both structured and unstructured content. He will show you how he developed the templates for his own FrameMaker reference books and workbooks. You'll be able to easily modify the templates for standard structure models like DITA. Attendees will also learn what definitions can be managed with any FrameMaker template, and where to store additional parts of a template, or manage multiple versions of templates.
| Make the right choice for your career and go for Gold!
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STC
Looking for a membership category that provides great value at a discounted rate? Join or renew as a 2018 Gold member now and take advantage of built-in access to professional development and networking to advance your career. Pay once and receive 10 print issues of Intercom magazine, five free webinars, membership in a Chapter and all Special Interest Groups (SIGs), and so much more. At $395, this exclusive membership package includes a wealth of benefits for the busy professional while delivering $800 in value. For more information about membership benefits, click here.
| Save money for your entire team with STC's CVP program!
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STC
Did you know that STC offers a discounted member rate for corporate teams? Companies who employ five or more technical communicators save on STC membership dues under the Corporate Value Program (CVP). Join now as a CVP member and each enrolled staff member will save on the yearly Professional & Academic membership rate, the price of the certification exam, annual conference registration, online education, as well as partner discounts. Members also gain access to tools, resources, and more. Join today! It's a win-win for your employees and your company. For more information about the program, click here.
| The 65th Summit Call for Proposals deadline is Friday, 6 October!
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STC
This is a reminder that the Call for Proposals deadline is Friday, 6 October 2017 by 11:59 PM. The Summit fosters industry-leading technical communication by stimulating information exchange, cultivating research, and serving as the primary source of education for professional technical communicators.
The theme for the Summit is "Communicate the Future!" The profession we call technical communication has always looked forward to that which is about to become a reality and that which is still in the imagination of the creative engineers of tomorrow. Proposals should reflect the future of how we work, where we work, and you at work, while thinking about the latest in business trends, communication techniques, technologies, approaches, and solutions.
You'll be able to submit your proposal through the Proposal Submission Form.
| Climb the ladder of success with CPTC
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STC
Getting a great job is often referred to as climbing the ladder to success. However, it's important to pick a sturdy ladder. Here's a great opportunity to get a leg up on the competition and stand out: become a Certified Professional Technical Communicator. The CPTC designation validates your knowledge of the field of technical communication AND proves your currency with new developments through continued engagement with other practitioners. By achieving the CPTC designation, your résumé will be chosen when the job posting on STC's new Career Center says "CPTC preferred."
| Learn skills, methods, and techniques for writing content for the web
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STC
Register today for STC's online course, Web Design and Development, running from 10 October through 14 November at 2:30-4:00 PM EST (GMT-5), taught by Craig Baehr! This six-week introductory course will introduce participants to the process of developing Web content, including planning and project management basics, content strategy techniques, information development and modeling, design and user experience principles, basic HTML and CSS coding techniques, and usability / accessibility heuristics. The course will also introduce students to readings, resources, and tools available to help plan and develop Web content for information products. The goal of this course is to provide students with an understanding of the wide range of skills, methods, and techniques used in writing content for the Web. The course is also designed to prepare students for more advanced or specialized study in other topics related to Web development.
Each week will feature a different Web development topic (Process Planning, Content Strategy, Information Architecture, Design, Scripting, and Usability) and will also challenge students with weekly tasks to help them develop their own website project. Students also will be encouraged to present their work in progress and receive constructive feedback each week.
Inc.
The usage of the term User Experience (UX) has has exploded in the tech, media and design industries in recent years. But what does UX really mean? The truth is, it is incredibly difficult to define what UX is, or what a UX designer does. Because it's so new, we haven't yet arrived at a universal definition. If you Google "definition of UX" you'll be hard pressed to find two credible sources with the same definition. Go ahead, try. I'll wait.
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Search Engine Land
Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However, you can't simply create content for content's sake and expect to achieve any results. Millions of blog posts are published each day, so you need to create content that stands out and earns worthwhile links. This is where the strategy part comes into play.
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Coast Digital
We've found, time and time again, that while elements like user research, visual design and the build itself are typically at the forefront of our clients' minds, there's one element of a new website that tends to fall by the wayside. That element is content. In this article, we'll look at why content is an important part of your website project and how to understand the effects — both positive and negative — it can have on the rest of the build.
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Marketing Land
If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you're blogging for business purposes, getting your content spread can play a major role in growing your business.
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