TIA Industry Report MultiBriefs
May 21, 2012
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Don't sell to me! Hispanics buy brands that empower their cultural relevancy
Forbes
There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets U.S. Hispanics. In fact, Nielsen's recent study, The Hispanic Market Imperative — clearly states that Hispanics are the largest immigrant group to exhibit significant sustainability of their culture and are not disappearing into the American melting pot.More

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