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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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One of the questions frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a successful membership marketing program. But how you answer the question can have profound implications on your membership program.

source: Membership Marketing Blog

It takes a solid base of information and analytics to keep an association on track with its goals. However, it seems many associations are dropping the ball when it comes to tracking their own success.

source: Web Scribble

How often does your association review its corporate sponsorship or partnership program? The business of corporate relations is changing. Any program that has not been reviewed in recent years could be out of date and falling short of its full potential. It takes ongoing...

source: Association Success

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

source: Higher Logic

Regardless of how long your association has been around - or what your retention rate currently is - there’s always room for improvement. One of the responses we commonly hear when pitching membership surveys is, “Our members just don’t respond to those....

source: MemberClicks

One of the ironies of associations is that the strengths that led to their initial success may actually be detrimental to their ongoing growth.

source: Velvet Chainsaw


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