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Give members a reason to give you their data
Associations Now
Tech giants that swim in big data don’t get all that info from surveys. It’s time for associations to build member data tracking into their product design and workflows.
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5 elements of your association's brand
We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design. Look is critically important but so are the other elements of your brand.
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CEO Recommended
Brought to you by the Fort Worth CVB
What's the big idea?
Association Adviser
Great ideas are a dime a dozen. High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market, but about executing ideas and continuing to evolve, tinker and systematically improve your success rate. And that’s a good thing, because most of the thought leaders we consulted for this article agreed that the pace of change is accelerating, even in the once chary association world.
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Debunking common assumptions about engagement
The Demand Networks
Engagement is a big deal for associations. It seems to always be on the minds of association leaders. For most associations, “engagement” has been somehow narrowed down to mean participation in events and volunteer activities. It is measured on the basis of the numbers of events and activities members have participated rather than the value members perceive they get from them and the outcomes these have enabled. This is not a useful measure of the value of your membership.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

7 fundamental ways to drastically improve conference breakouts
Midcourse Correction
Concurrent sessions, often known as breakouts, are the meat and potatoes of conferences. They are also one of the most difficult areas for your continuous improvement efforts. In many associations, volunteers vet submissions, decide topics and select speakers for their annual meeting’s concurrent sessions. While well intentioned, volunteer committees rarely are equipped with a big-picture view of 21st-century adult-learning trends.
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Suppliers — your best untapped resource
By Michael J. Berens
One of the biggest challenges any manager has is not knowing what you don't know. It's demanding enough to keep up with all the things you need to address without contemplating what other forces may be at work "out there" that could affect your members or your association. Wouldn't it be great if you had a network of knowledgeable industry insiders who could keep you apprised of any new opportunities or threats developing in your industry? Good news! You already have such a network — your suppliers.
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The certification conundrum
Event Garde
To certify or not to certify; that seems to be a debate among association professionals. CAE, APR: They’re just letters, right? Sort of. When listed after someone’s name, they add credibility. And on a resume, those letter combinations pique employers’ interests since it means candidates strive for professional development. Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. So it’s a safe bet that just about every industry has them. But the question is, should your association offer them?
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Is the time right to message your members?
Mobile is where the action is. 91 Percent of American adults own a cell phone, and 81 percent of them are using it to text – the most common cell phone activity. We pay more attention to texts than any other type of communication, reading 90 percent of texts within four minutes of delivery. Texts have a 99 percent open rate, compared to a 14 percent open rate for emails, and they have a higher click through rate, too.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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