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Home   About   Contact Us    Join Now May 16, 2011
Association Leadership Briefings
Tips for fair employee compensation
ASAE    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Your association has grown. You don't feel you need a full-blown pay study and a terribly formal structure, but you have noticed that your payroll spreadsheet looks a bit ragged. Some pay looks too high. Other employees could be undercompensated. How do you go from this helter-skelter situation to one in which you are sure your pay is fair and competitive? More

Are conferences flushing education dollars down the toilet?
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies spent more than $125.88 billion in 2009 for training, including conference education, according to the ASTD 2010 State Of Industry Report. And studies suggest that less than 10 percent of what employees are taught sticks. That's $113.29 billion wasted; flushed down the toilet. The top two reasons people attend conferences are education and networking. They want to improve their professional lives and meet other like-minded individuals. More

Social media marketing: 3 things you ought to know    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketing used to be a very one-sided relationship. We chose the words we wanted to use, the vehicle and disseminated it when we wanted to. The closest we got to caring about input was when it affected the bottom line by a decline in memberships or sales. Social media marketing incorporates a completely different world view, on a completely different timetable. More

New mobile app report could save associations money
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail
Mobile apps are hot right now. Everybody wants one. Mobile technology sessions are full at conferences. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage and cost of mobile apps. More

How to make a high-stakes decision
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Even the most decisive manager can be thrown into despair when faced with a high-stakes matter. We make decisions every day without noticing, but a career-making (or breaking) challenge requires thought and deliberation. It's unlikely that a single approach will serve you every time. However, there are key factors you should consider to ensure you reach a sound conclusion. More

Senate budget plan would tap rainy day fund now to free up money later
The Austin American-Statesman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Blocked from using the state's rainy day fund for the next budget, the Senate could instead opt to withdraw more from the $9.4 billion fund for the current budget. This fiscal contortion is aimed at resolving the conflict between senators' demands to improve funding for public schools in the 2012-13 budget and their resistance to using the reserve fund for that same purpose. More

Professional development vs. lifecycle learning
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail
Associations have allowed market forces to influence the way in which they develop and deliver content to their member-citizens. By treating education as a commodity instead of a mission, they have unwittingly short-changed their constituents. It is high time we embrace the notion that associations are not only providing expertise to those who wish to learn, but are, in fact, the unsung heroes underpinning the educational system in the United States. More

How can marketers measure an email recipient's engagement level?
B-to-B Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Determining a level of engagement that a recipient has with your email can be a difficult thing to do, especially if you have limitations in performance visibility beyond the actual email metrics themselves. You need to start with the reality of your email campaigns. Dig into the contribution your email programs make to your overall marketing communications plan. More

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