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Home   About   Contact Us    Join Now May 23, 2011
Association Leadership Briefings
The demand perspective
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Think your association meets the demands of your members? Think again. Becoming a demand-driven organization requires an organization-wide commitment to adopting the perspectives of your members. Here are seven steps you can take to realign your association toward member demand. More

4 keys to social media strategy success
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Like a crow drawn to bright, shiny objects, many organizations are drawn to the bells and whistles of new social technologies. Few think about their goals when using those social technologies. Few create an action plan to achieve an overall objective. Few align the use of those tools with their current plans. Often, organizational leaders need to play with these new tools first to understand how they operate and function. They also need to come to terms with this new world of engagement versus the world of broadcast. Once they have a grasp of the tools and engagement methods, they may still forget to create a strategy to use those tools effectively and efficiently. More

How to create media buzz for your event
Eventish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Whether you're an event organizer or not, it's very rare that big marketing budgets are available when it comes to event promotion. Employing the power of media to get more people engaged in your event is extremely important to drive revenue. However, in case you're not a master of marketing, here are seven things you can do to amp up the attention your event is getting. More

12 ways private online communities make associations more successful
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many membership-based organizations are still in the investigation stage of how an online member community can help them tackle the major challenges facing associations today. So, it's beneficial to recognize some of the benefits an online community can offer an association. For those that already have a private online community, this is as an opportunity to see if the online community is doing what it should for the association. More

Leadership and white space
N2Growth    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Busy leaders are a dime a dozen, but highly productive leaders are not so common. One of the easiest things for leaders to do is to bite off more than they can chew. Bright, talented executives with a bias to action will often take on more than they should. These leaders don't understand the value of white space. More

What programming should an association offer associate members?
Best Association    Share    Share on FacebookTwitterShare on LinkedinE-mail
Associate members can be critical to an association's success in many ways. Despite that fact that they are not the core audience, associate members can provide important levels of dues, volunteer effort and sponsorship or other non-dues revenue. Given their importance, it's fair to ask whether an association should be providing programming to attract and retain associate members. But there are reasons you shouldn't. More

9 simple steps to a productive meeting
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many business meetings seem to be populated with people who derail and prolong discussion and then wonder why nothing ever gets accomplished. Dealing with these offenders requires playing a strong offense, rather than relying on defense. Good meetings don't just happen; they must be actively planned for and managed. More

The key to a quality training program
Management-Issues    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What makes for a quality training program? It's not the talent or experience of the trainer, it's not the comprehensiveness of the training, nor even the innate talent of the people participating in the training. The key to having a quality training program of any kind is the desire within everyone concerned that the training be a success. More

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