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Home   About   Contact Us    Join Now May 31, 2011
Association Leadership Briefings
5 reasons your association is failing
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your nonprofit association used to be at the top of the charts. It was the go-to organization for information, education and networking in your industry. Your annual meetings registration list read like a who's who of those in the profession. The movers and shakers touted your benefits. Yet in the past couple of years, something has changed. Your membership declined. Your membership retention rates decreased. Your annual meetings have reached a plateau. Few purchase your webinars. Here are five reasons your nonprofit association is failing. More

Social media: What most companies don't know
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media has arrived, but companies still aren't sure what to do with it. Fifty-eight percent of companies are currently engaged in social networks like Facebook, Twitter and YouTube — but research from the Harvard Business Review Analytics Services report "The New Conversation: Taking Social Media from Talk to Action" finds that much of the investment in social is future-oriented. This slideshow shows how most companies really use social media — and what the most effective users do differently. More

4 creative ways to reward your Facebook fans
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. More

Is social CRM the key to growing membership?
Socialfish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social CRM (customer relationship management) is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. If traditional CRM is a business strategy which tracks the relationship of a customer to a company from prospect to qualified lead to sales and post-sales using business processes and technologies, then Social CRM takes that same business strategy but incorporates all of the different ways that social technologies have enabled that same customer to engage with the company. More

Positioning your online community for success
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A private online community can be a tremendous driver of customer retention, revenue generation and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers. More

Make the most of your site visit
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An association conference may last a matter of hours or days, but the planning process begins far in advance with a site visit. Gathering the right details, talking to the right people, and asking the right questions on a site visit will set in motion your meeting's eventual success. More

Better design for workplace discussions
Management Excellence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Getting to a good decision on big issues is challenging. Getting through the discussions leading up to a decision however, often resembles something on the difficulty of slogging through the Amazonian jungles in search of a mythical lost city made of gold. If you survive the process, you are bound to come out a very different person. It doesn't have to be so hard. More

The many flavors of leadership
N2Growth    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is a lot of talk about what constitutes effective leadership. As much as some won't want to admit this, there is no one-size fits all formula for leadership. Leadership means different things to different people, and leadership requires different things from different people at different points in time. The fact is leaders come in many different flavors. The good news is that leadership isn't nearly as complex as some make it out to be. More

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