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Creating a positive experience for loyal members
Affinity Insights
Providing members with remarkable experiences and showing appreciation are a trending topic in today’s association world. So how, exactly can you make a lasting impression and an unforgettable experience? It all starts with engaging the member from the very start of the process to the very end of the process and leaving them with takeaways that will add value to their lives. The saying “first impressions are important,” is a very true statement. Here are five ways your association can create a positive experience for your loyal members.
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Get in the habit of connecting members
Associations Now
Associations’ major programs are typically aimed at connecting members on a large scale — getting them in the same room, in the same classrooms, or in the same online discussions. But, from there, we often simply hope the connections happen themselves. Association staff have a unique vantage point in their community that lets them see where optimal connections could be made.
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CEO Recommended
Brought to you by the Fort Worth CVB
To be a better leader, become a better listener
Your role as the leader is to oversee a bunch of specialists who are the best in their niche. One of the most crucial ways of getting the most out of your specialists is by listening to them. After all, they're the ones in the trenches day in and day out. Your job is to let them do their best work by giving them the support they need. You can't do that unless you know what they are dealing with.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Filling the workforce skills gap
Association Adviser
The final day of education at the ASAE 2014 Annual Meeting started off at the session based on the book, “The A+ Solution” by John Bell and Christine Smith of Boxwood Associaton Solutions. Entitled “How Your Association Can Help Solve the Nation’s Workforce Skills Gap,” the session was designed with an expert panel that offered varied experiences with ways they’ve increased association visibility as continuing education providers.
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The opportunity of lifetime enrollment
What if you enrolled in a graduate program and then never really graduated? Instead, after an initial immersive experience, you are able to access “mini-courses” and other resources as they actually apply throughout your career. As a result, you are able to move from “learn-learn-learn-certify-wait-wait-wait-deploy” – often not very effective as a way of transferring real learning into the real world – to “learn-certify-deploy, learn-certify-deploy.” Such is the potential of MBA programs as two Wharton Business School professors see it, according to a recent post on the Chronicle of Higher Education blog. In many ways, this sort of lifelong approach feels an awful lot like the continuing education and professional development that has traditionally been the province of trade and professional associations.
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Save your next staff meeting from itself
Harvard Business Review Blog Network
While many leaders see staff meetings as vital to the success of their organization, most employees see them as a painful waste of time. As a result, employees arrive or leave whenever they wish; check their emails; doodle; or use the time to make to-do lists of all the things they’re not getting done in your meeting. The outcome is a lethargic downward spiral. With other types of meetings, leaders can mitigate this effect by keeping the attendee list as narrow as possible, and only calling a meeting when there’s something to discuss. But a staff meeting is a different beast altogether: by definition, it includes the entire team.
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  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

Work Productively, Sleep Peacefully.

Make a list — and check it more than twice
By Robert C. Harris
Checklists detail the best ways to accomplish projects. Airline pilots rely on them from preflight to landing the plane. Health care professionals use them to make certain they consider every option, especially in life-saving situations. Where one omission can cause disaster, a listing of tasks, steps, best practices and protocols is essential. Checklists also promote excellence. Skipping a step might lead to an occurrence where the name badges or signs are forgotten.
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9 tips for the perfect hook
Your association’s content doesn’t have the length of a presentation to capture your audience. You have about 12 words or 15 seconds (for video). Here’s how to maximize them.
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5 steps for a B2B social media marketing strategy
It’s taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Instead of trying to reach a mass audience, these businesses want to connect with a very targeted one. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.
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Missed last week's issue? See which articles your colleagues read most.

    Yes, your conference is a brand (Midcourse Corrections)
Reasons why most leadership advice is completely worthless (Forbes)
Membership goals: What's in a number? (Associations Now)

Don't be left behind. Click here to see what else you missed.


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Colby Horton, Vice President of Publishing, 469.420.2601
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