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Home   About   Contact Us    Join Now Sept. 12, 2011
Association Leadership Briefings

Simplicity + volume might do the trick
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What if your association stopped creating so many services? What if you took your membership brochure and forced yourself to cut out 50 percent of the words on it? What if you set policy that required any new service launch be subject to the intentional retirement of something else? What if, when someone asked what your association did, you could answer in less than 10 minutes? What if your vision was so clear, it overshadowed anything and everything else? More

Embrace your irrational colleagues
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Have you ever wondered why perfectly sensible, rational and intelligent colleagues resist or reject perfectly sensible, rational, and intelligent ideas? Obviously it's not because they are stupid. There is just something going on that we don't realize. More

3 winning strategies to convert organizational intentions into action
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Good intentions don't move mountains; bulldozers do. You've probably heard that old saying. For many organizations, the mission and the plan — if that's all there is — are nothing more than good intentions. Many leaders spend great time and resources helping their teams plan for the future. Afterward, everyone feels virtuous. Unfortunately, it's nothing more than an intellectual exercise. Until an organization's team converts those plans into actual work, they've done nothing. More

Content creation ideas
Splash    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's probably pretty annoying to have people constantly saying you need to be tweeting, Facebooking and blogging on top of everything else you're responsible for. It's probably extremely frustrating when there are barely enough hours in the day for you to juggle your everyday tasks, let alone add social networking to the mix. Yet, it's important for your association to be viewed as an expert in the field. For one thing, members will appreciate it. And those members can create positive word-of-mouth marketing for the organization. So, how can you create meaningful content when you're totally pressed for time? More

5 steps to better customer loyalty
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Why do you lose customers? The main reason that customers leave is because they think that you don't care about them and their success, according to a study by the Rockefeller Foundation. Over 65 percent of the survey respondents gave this as the primary reason customers take their business elsewhere. Here are five steps to help your organization break this mold and increase customer retention. More

Webinar strategy: The inform/perform distinction
Tagoras    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Organizations sometimes struggle to compete with free webinars in the marketplace, or have difficulty deciding whether to charge for webinars or offer them for free. One strategy, offered by Ruth Colvin Clark and Richard E. Mayer, suggests making use of the distinction between inform and perform training. More

The hook for profitable engagement: Changing your conversation with members and customers
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you really want to know what matters the most to members, you need to dig more deeply — beyond their opinions about your association's products. The key is to recognize the difference between "nice to have" and "imperative to have." More

Get the most value from your audit
Blue Avocado    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many nonprofits have annual CPA audits, but the executive director and/or the board's finance or audit committee may be unsure whether they are getting the most out of the audit. A worthwhile question for the board to ask might be, "Are we getting the most out of this significant investment of money and time?" More

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