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Take engagement to the next level: Shattering engagement myths
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Engagement is not defined by members' participation or utilization experiences, but by the way they choose to make use of these experiences to achieve a purpose — solve key challenges and addressing specific needs. The more purposeful and strategic the interaction, the higher its value for the member. The higher the perceived value, the greater the level of member engagement. Measuring engagement through a participation index is a helpful metric, but not one related to the value members extract from your association in relationship to things that matter the most to them. More

We wait too long to train our leaders
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Practicing anything mildly important, like say skiing or golf, without training is inadvisable. The fact that so many of your managers are practicing leadership without training should alarm you. More

CEO Recommended
Brought to you by the Fort Worth CVB
The No. 1 reason leadership development fails
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the American Society of Training and Development, U.S. businesses spend more than $170 billion dollars on leadership-based curriculum, with the majority of those dollars being spent on "leadership training." Here's the thing — when it comes to leadership, the training industry has been broken for years. You don't train leaders you develop them — a subtle yet important distinction lost on many. Leadership training is alive and well, but it should have died long, long ago. More

Are there no new benefits under the sun?
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Visit any association and you'll see the same core sets of benefits. Is that good or bad? Is every association unique, or are they all the same? This different/same question has some implications for both how well our industry can share knowledge and how well it can innovate. More

Brightest Diamond on the Caprock
With almost 20,000 square feet of meeting and convention space, and 303 guestrooms and suites, the Overton Hotel & Conference Center is everything you expect, in a place you never expected. Opened in late 2009, the Overton is the only AAA Four Diamond hotel in West Texas. Plan your next meeting with a touch of West Texas class!

Come original — whole self membership
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations need to start concentrating on "whole self membership." We've got "occupational" membership or "professional membership" down. But that is only one side of any given member’s personality or experience and it isn't enough anymore. Positioning for the future means adapting to changing expectations. More

5 conference technology mindsets
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach and streamlines processes, but fits into their organizations' overall digital strategy. It's a tall order for meeting professionals. Planners are expected to have a grasp on the latest technology solutions and social-media platforms and understand how they can be put to use to improve their events. If you're lucky, you have a great resource: An IT team that is savvy, progressive and eager to collaborate with you. In the absence of such a resource, you and your organization may develop an event techno-mindset that leads to poor choices. Here are five troublesome ways of thinking. More

Amarillo Meetings are Well Done!
If you want just a room with tables and chairs, you can go anywhere. If you want your members to have an experience, steer them to Amarillo. With 6000 affordable hotel rooms and a civic center with over 400,000 square feet, your herd will fit right in.
Join the stampede to our Booth #645 at Southwest Showcase!

Social media's 2012 face — the ongoing revolution
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The latest statistics on the growth of social media are noteworthy. The nonprofit sector has benefited from the growth of social media. A recent survey of nonprofits reported Facebook and Twitter communities grew 30 percent and 81 percent, respectively, among the 3,500 respondent organizations. Respondents accumulated an average of 8,317 members on Facebook and 3,290 followers on Twitter. Nobody can have too many friends. In today's technological world, change rapidly begets more change, which means in the next six months these growth statistics will look different. So how might nonprofits keep pace with social media? And what is its impact? More


Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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