Losing your executive director is not only possible but will happen sometime in the future. But that departure doesn't have to be disastrous. Develop your succession plan today so you are prepared for whatever tomorrow holds. To be ready, the board should know what skill...
Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program,...
Do you know what question stymied association executives the most in the course of my research? It was a simple, straight-forward question: “What do you think is the greatest value members get out of your association?”
At the National Cattlemen’s Beef Association, member-get-a-member is more than a one-time campaign. Its long-running Top Hand Club confers elite status upon members who refer new members to the association. Here’s how NCBA turns its true believers into busy recruiters.
The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. But the most profitable marketing products,...
When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Many attendees swear they learn a lot from those subject matter expert speeches. It’s a paradox. Attendees flock to...
One of the most important aspects of board management, which can often be undervalued and underutilized, is a proper orientation for incoming volunteer leadership. The orientation is the best opportunity for teaching them about the association, the expectations, the processes...
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