It takes a partnership of the board president and the executive director to sustain good governance and management. Consideration should be given to whose role it is when carrying out governance and management duties. It helps when the responsibilities are clear to the...
While most association memberships offer a broader set of benefits than for-profit retail member programs do, associations may be more similar than we think to for-profit membership programs, where flawless service quality is a must.
It takes a partnership of the board president and the executive director to sustain good governance and...
Being a disruptor can pay off. Brands like Amazon, Netflix, Spotify and LinkedIn use data to provide a personalized experience to their users. In return, their users visit more often, stay on their sites longer and provide these companies the loyalty needed to make even...
You may find that you have a lot to say, or that your email open rates are pretty low so you must repeat yourself often. The unfortunate risk you’re running is that you’re turning off members altogether, or at the minimum your emails are being relocated to a...
All of us are guilty of getting caught up in too much thinking, too much analysis, too much data. By nature leaders tend to be over-thinkers, and we can become victims of staying too much in our head. A wise leader brings to bear not only...
According to Joinin, events and social media are a match made in heaven. With the right strategy and tools in place, event organizers can harness the power of social media to attract more attendees, cultivate engagement and extend the lifetime value of their events.
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