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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven...

source: Aptify

Planning an industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting. While putting forth your best efforts to put on a great event,...

source: Event Garde

Every day, associations offer free job postings to members. They consider this a member benefit and are afraid charging members to post jobs will result in fewer jobs posted to their board and members not renewing their membership....

source: YourMembership

Micro-volunteering has been a pretty popular topic for the past few years, but that’s not to say it’s entirely understood. A lot of people, association professionals included, still have questions about what micro-volunteering is, as well as how to implement...

source: MemberClicks

The email list is the most coveted piece in the email process. They are the leads you have nurtured, the members you have brought on and the who and what of your industry. They can be segmented by persona, webpage views, you name it –...

source: MultiView

As nonprofit leaders know, investing in employees is crucial for attracting and retaining the best talent for complex nonprofit jobs. It’s also needed to maintain a culture of value, inclusion and engagement. Many employee investment...

source: Forbes


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