In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...
A colleague on a board I serve on commented recently that he’s not sure how to keep millennials in their job for 18 months, much less get them involved in an association. It’s a concern I’ve heard echoed by numerous association executives and board members,...
Connections, both personal and professional, are still the leading driver of association membership. According to the 2016 Membership Marketing Benchmarking Report, networking is the single largest reason why members join. They...
The latest gaming craze of Pokemon Go can teach event planners a lot of about what attendees want from the blending of digital and live experiences.
There’s no doubt today’s association staffers have their work cut out for them. From a booming technology evolution to a workforce made up of more generations than ever before to constant chatter about millennials, how the...
Analyzing where strategies went wrong and the root causes of unsuccessful initiatives can help associations learn how to avoid the same fate of another organization that had to be taught the hard way. It can also make the path to success...
“What is the best time to send an email,” asked every email marketer ever. According to the 2016 Association Email Marketing Benchmark Report, emails that were sent mid-day had the highest click rates. Friday had the highest weekday open and click rate. You may...
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