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Creating change within your association

Associations are constantly on the lookout to create change in their industry, and also to remain relevant. Paul Smith, the executive director of the Canadian Association of Career Educators and Employers was kind enough to share his experience with his organization, the...

source: By Meagan Rockett
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There is hardly an organization that will not claim a commitment to its relationships with customers. Yet if this is indeed your goal, take a hard look at your association’s (or other organization's) activities and allocations of mindshare and resources. What percentage...

source: The Demand Perspective

Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute...

source: SocialFish

Who doesn’t like a little "happy surprise" every now and again? Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in increased engagement and retention.

source: Associations Now

Canada's Anti-Spam Legislation threatens to turn nonprofit membership...

source: By Valerie Hunt

No one factor makes a company admirable. But if you were forced to pick the one that makes the most difference, you'd pick leadership. Great leaders share a combination of traits and behaviors. The good news for the rest of us is that they're things we can emulate and practice...

source: Inc.

The number one responsibility of any board — for-profit or nonprofit — is management of the senior executive. Dozens of governance books drive this point home. Yet, when we talk with nonprofit leaders, it’s simply not their experience. Nearly half of CEOs...

source: Stanford Social Innovation Review

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