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Why do we waste time at board meetings?

How many times do we say that we want our board of directors meetings to run more efficiently? Poorly run board meetings are the number one reason why there is a lack of focus around strategic issues. As organizations seek performance excellence, they look to organizations...

source: By William D. Pawlucy
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What the public thinks of a CEO drives much of what they think of the company itself and has a lot to do with determining the company’s market value. So for the sake of the enterprise they oversee, company chiefs should spend time cultivating their personal “reputation...

source: Chief Executive

How many times do we say that we want our board of directors meetings to run more efficiently? Poorly...

source: By William D. Pawlucy

Association professionals, like most marketers, lead double lives. By day we strive to collect data about our members, to verify their addresses and job titles, and to learn their interests — anything that makes it easier to serve them and sell to them more effectively....

source: Associations Now

Marketing is an essential part of an association professional’s job. From content marketing (providing your members and prospects with content that educates, entertains, and/or entices) to referral marketing (and building membership ambassadors who help you reach out...

source: MemberClicks

Associations are generally not early adopters of technology, but they are taking steps to close the knowledge gap. According to Fara Francis, chief information officer of The Associated General Contractors of America (AGC), association leadership now welcomes IT to sit at...

source: Association Adviser

Is there any organization in the world — business or non-profit — that would readily admit customers are not its number one priority? “We just don’t care that much about our customers. We are busy with...

source: The Demand Perspective


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