One of the biggest challenges any manager has is not knowing what you don't know. It's demanding enough to keep up with all the things you need to address without contemplating what other forces may be at work "out there" that could affect your members or your association....
One of the biggest challenges any manager has is not knowing what you don't know. It's demanding enough...
Great ideas are a dime a dozen. High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market, but about executing ideas and continuing to evolve, tinker and systematically improve your success...
To certify or not to certify; that seems to be a debate among association professionals. CAE, APR: They’re just letters, right? Sort of. When listed after someone’s name, they add credibility. And on a resume, those letter combinations pique employers’...
Mobile is where the action is. 91 Percent of American adults own a cell phone, and 81 percent of them are using it to text – the most common cell phone activity. We pay more attention to texts than any other type of communication, reading 90 percent of texts within...
Tech giants that swim in big data don’t get all that info from surveys. It’s time for associations to build member data tracking into their product design and workflows.
Engagement is a big deal for associations. It seems to always be on the minds of association leaders. For most associations, “engagement” has been somehow narrowed down to mean participation in events and volunteer activities. It is measured on the basis of...
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