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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Clearly, to thrive in this new world of work will require different skill-sets, mindsets, and toolsets. Chief among them: the need to bring people together as a team. The need to demonstrate deeper empathy. The ability to get new things done. Innovation in the next economy...

source: Forbes

Many associations struggle to improve their membership growth and retention. Within your offices and before your boards, you search endlessly for one idea to reverse your membership fortune. Unfortunately, there’s no silver bullet. To successfully attract and keep...

source: Your Membership

Managing social media and/or online communities for nonprofits absolutely has its challenges, but there are also some real upsides. Here are five reasons nonprofits have the edge when it comes to social media and online communities.

source: Social Fish

Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept.

source: Higher Logic

Is an online event, such as a virtual conference, something your association should consider? What exactly are the benefits of hosting a virtual conference versus a traditional, in-person event?

source: MemberClicks

Along with protecting the association from financial downturns and funding new initiatives, creating — and adhering to — a detailed reserves policy will help you manage board and staff expectations.

source: Associations Now

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