In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...
With forecasting, easy data comparison and searchable databases, Excel can offer so much more than most people imagine and it is a lot simpler to learn than it looks. From some basics to advanced tricks, here are some new ways to manage your event data that will benefit...
Our cell phones and mobile devices influence our entire lives, including how we interact at live events like conferences and meetings. The entire experience is different. Your attendees expect it to be different because their devices...
Generating content can be an arduous task. Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way. Plus, there is the dirty little secret that no one tells you – it never stops! Marketing in today’s...
If your members are like me, they are busy, often away from their desks and difficult to regularly engage. So what prevents me from being a more engaged member? Following, I’d like to share with you my five grievances of the “I’m too busy member”...
A performing website will yield benefits for your membership recruitment and retention efforts, as well as help drive your sponsorship and exhibitor sales. A poorly functioning website can do just the opposite. It can be a warning sign screaming, “This association...
For many associations, dues renewal season is right around the corner. And with that often comes stress, concern, panic, and a plethora of other emotions. But don’t let those get to you too much. Your members WILL renew. Just take a deep breath and consider these reminders.
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