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What You Need To Know Before Investing in Influencer Marketing

Ever spot a photo with the #ad or a "paid partnership tag?" Then you’ve seen the results of an influencer marketing program. Companies pinpoint digital influencers who have followers that match the brand’s target demographic....

source: By Emma Fitzpatrick
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Tybee Island, a mere 20 miles east of Savannah, Georgia has long had a reputation as a “quirky, funky beach town,” and residents of Tybee like it that way. It sets the island apart from its near neighbor to the north, Hilton Head Island, South Carolina. Nestled...

source: Arrival

It's no secret that vacation rental companies are growing more than ever before. With increased interest among travelers worldwide comes more vacation rental companies seeking out software to effectively run and market their properties. See how the global segmentation and...

source: Arrival

If you compare a business to the human body, there’s no doubt customer service is at the heart. Answering a client's questions is more than just a conversation – it’s the accumulation of every interaction the client has with your business; it’s the...

source: Entrepreneur

It’s no secret that many people turn to social media to help them discover and book travel. Today, travelers spend 5x more time on Facebook than on travel-related apps, sites, and searches, with 5 million businesses now advertising across the social network each month.

source: Hotel News Resource

Common knowledge says that you can’t make money in travel, you can’t beat Amazon at retail and you can’t market anything successfully or quickly on a shoestring. But disparate businesses prove that, if you know your target market and tell your story in...

source: Forbes

When it comes to luxury commerce and international tourism, recent studies show the discussion still revolves around two market segments — millennials and the Chinese consumer. In many cases (in fact, in millions of cases), the...

source: Skift


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