Making a first impression with words
How do you interact with your customers, prospects and partners? Chances are, you are sending emails and letters, or posting to a blog or website. Perhaps you maintain a LinkedIn profile or corporate Facebook page. Each one of these platforms provides a way to interact...
The Summer 2014 edition of the VRMA Review magazine should be hitting your mailbox soon (if you haven't already received your copy). View the latest issue online. Topics include hiring independent contractors vs. employees, five easy steps to increase bookings, how to prepare...
If you're a member of VRMA and have news to share, let us know about it. Whether it's news of an update, expansion or upcoming event, we want to stay current on important happenings at your company. Email press releases and articles for consideration to Shelly Pfenninger,...
Pamela Vaughan writes, "Views, visits, visitors – it's all the same, right? Not so fast, speed racer. If that's your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions. Because lots of people tend to throw these...
The inbound marketing revolution has changed the game of public relations. Gone are the days when publicists were condemned to make that unwanted cold call or write that not-so-newsworthy press release. Thanks to inbound marketing, PR is now more sophisticated and powerful.
Based on results from the first five months of the year, hotels in the United States are on track to report their highest level of rooms booked ever. That's according to data from Smith Travel Research, which tracks supply and demand trends in the hotel business.
Tracking mostly positive economic growth indices domestically and globally in recent years, and due to several important industry factors as well, hotel rates should continue to rise for the remainder of 2014 and beyond, according to hotel management industry leader Kerry...
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