vrma Weekly Update MultiBriefs

Making a first impression with words

How do you interact with your customers, prospects and partners? Chances are, you are sending emails and letters, or posting to a blog or website. Perhaps you maintain a LinkedIn profile or corporate Facebook page. Each one of these platforms provides a way to interact...

source: Molly Hamilton
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From Florida to Fiji, the vacation rentals listed not only span the globe, but different budgets as well. While a one-bedroom cottage in Fiji runs a reasonable $200 (RM656) a night, those with a bigger budget and bigger entourage...

source: Malaymail Online

We’ve never done a statistically significant study in our rental agency to see who makes the vacation rental decisions but we do know that women are the primary inquirers, and feature predominantly on rental agreements as the lead guest. Increasingly, we are hearing...

source: CottageBlogger

Vacation rental companies are constantly competing in the dynamic tourism market. One of the best ways to stand out in such a dynamic environment is through a properly maintained vacation rental blog. Blogs engage with potential vacationers and convince them that your area...

source: Paveya

JD Schramm writes, "At bedtime, I tell stories to my godchildren, Anna and Noah, when their parents invite me to care for them. Their capacity for stories amazes me. They beg for 'just one more' and then 'just one more.' It seems we are wired to enjoy a well-told story....

source: Harvard Business Review

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your...

source: Canva

Susan is on the hunt for a vacation rental. And she’s feeling the pressure. She wants her three grown children, each with their own families in far-flung places, to click the link for the rental she chooses and be so jazzed that...

source: Evolve


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