Data breaches have become common news, and the latest victim is the hospitality industry. The 2016 Trustwave Global Security Report has found the hospitality industry to be the second-most vulnerable to security breaches behind the retail industry. Major travel and...
For several years now I have written a quarterly trends article looking at what has happened over the prior three months in the vacation rental industry and sussing out the implications for those involved in the space. As anyone who has read my pieces now knows, a trend...
Date: May 24, 2017 Time: 10 a.m. CT / 11 a.m. ET Description: Are you doing everything you can to prepare your 2018 budget and market plan? Be honest: Have you even looked at your 2017 budget since you completed it last year? And if...
Our latest Global Travel Insights Report is live and full of all the latest travel insights necessary to set strong travel marketing campaigns this summer. We’ve broken out three of the juiciest pieces to get you informed and inspired in your marketing efforts.
We recently looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments.
In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital...
To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being budgeted. Flexibility can be beneficial, especially when a new trend emerges and more money can be distributed towards it to ensure maximum effectiveness. The rise of influencer...
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