Making a first impression with words
How do you interact with your customers, prospects and partners? Chances are, you are sending emails and letters, or posting to a blog or website. Perhaps you maintain a LinkedIn profile or corporate Facebook page. Each one of these platforms provides a way to interact...
In the past six months or so, travel firms that started life online have become increasingly visible in the real world. Back in January metasearch player Skyscanner stepped up its marketing moves with its £3 million 'Born Honest'...
If you're a member of VRMA and have news to share, let us know about it. Whether it's news of an update, expansion or upcoming event, we want to stay current on important happenings at your company. Email press releases and articles for consideration to Shelly Pfenninger,...
Allison Button Stone writes, "This past January, when I joined the Nimble team as content strategist, my first and biggest task was to build out a guest contributor community for our blog. Other than product news and updates, the blog is intended to present advice, in a...
Monty Python's Dead Parrot sketch is a master class in complaining. We can all identify with customer John Cleese, as he becomes more and more frustrated with the appalling customer service being dealt out by Michael Palin. We've probably all been in a similar situation...
Customer service is of vital importance to the hospitality industry. The level of service can make or break a hospitality venture, so it is important that you tweak your strategy till you hit near-perfection. If not, you may find yourself losing repeat customers and prospective...
You've heard it time and time again—customer service is a very hands-on part of a business, and if you rely too much on technology, you're driving away customers. This can certainly be true at times, but not all the time. In fact, the best customer service is invisible...
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