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Home   Membership   SuperZoo   America's Family Pet Expo    PetSource.org Feb. 28, 2012
 
 
 

How to make a marketing plan for all seasons
CBS MoneyWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A marketing plan should be a written document, not scratchings on a cocktail napkin or recalled from memory. To take your business to the next level requires preparing a written marketing action plan every quarter. Without a 90-day marketing GPS to guide you to your destination, treacherous roadblocks and time-consuming detours can keep you from reaching your goals. More



Businesses pin hopes on digital scrapbook Pinterest
USA TODAY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pinterest's millions of users create digital scrapbooks that display images under themes such as favorite foods, wanted wedding gifts and coveted handbags. Some users simply catalog items they like, others use it to organize ideas for projects, such as redecorating a bedroom or creating a wedding reception menu. More

Great company culture isn't pricey
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Paul Spiegelman writes, "I'll admit it. I'm cuckoo for the fun stuff we do around here, at the Beryl Companies. Mainly because I know that when combined with training, education, and our core values, it gives our people the best chance to do a fantastic job for our clients. Plus, I see a lot of smiles whenever I'm in the office. Smiles are a currency that never devalues." More

KAYTEE® Introduces NATURES' BENEFITS®

100% Natural with no Preservatives, Additives,or Flavorings. Made with unique ingredients chosen for their nutritional benefit to species. Each variety contains ingredients specially selected to appeal to the natural desires of the bird or small animal. Each ingredient provides specific nutritional benefits, too.
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How to find more time in your day
Entrepreneur    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's easy to lose yourself — and your business momentum — to daily minutiae. Get ready to break the cycle by working this simple set of goals into your planning. More

Petfood Forum Asia highlights global strength of pet food industry
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Considering that the worldwide economy is still shaky — with unemployment remaining high and consumer confidence low in many regions, and industries like pet food still coping with issues like volatility in ingredient availability and pricing — it would not be a surprise for members of our industry to worry about the near future. But most people who attended Petfood Forum Asia 2012 last week in Bangkok, Thailand, walked away with a "glass half full" view of the industry. More

Mexico Pet Expo 2012 to Establish Mexico as a global platform for Pet Industry Business Professionals.
Mexico Pet Expo 2012 will be attracting 3,000 international buyers and 125 exhibitors in its inaugural year. A business to business event, Mexico Pet Expo will also be offering Industry professionals the opportunity to participate in education seminars, covering all different facets of the industry such as: Retail/Pet Shop Management, Veterinarian services, Product/Service marketing and management, Pet Business Management and much more. Please visit www.mexicopetexpo.com for more information.


Wiconsin county considering ordinance to ban possession, sale of live exotic animals
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Dane County Board of Supervisors has issued an amendment to the county code of ordinances prohibiting the possession and sale of exotic animals. This ordinance amendment does not provide a specific list of these animals. The proposal has been referred to four Board of Supervisor committees and awaits further action. The proposed ordinance amendment defines an exotic animal as "any animal that is not normally domesticated in the United States, including any such animal's hybrid with domestic species, or an animal that is wild by nature, regardless of whether it was bred in the wild or captivity." More

Rising dog, cat ownership buoys pet sector
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Anemic growth of American consumers' per capita disposable income during the recent economic downturn did not adversely affect dog and cat ownership — or the pet sector's bottom line — according to a February 2012 special report by Santa Monica, Calif.-based market research firm IBISWorld. Per capita disposable income increased by 1.5 percent from $32,713 in 2007 to $33,197 in 2008; however, it took a 3.2 percent dive in 2009, according to the United States Department of Commerce's Bureau of Economic Analysis. That was followed by 0.9 percent growth in 2010, and 0.5 percent growth in 2011. More

 


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