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Home   Membership   SuperZoo   America's Family Pet Expo Mar. 13, 2012

Spreading your brand like a zombie apocalypse
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What do zombies have to do with your small business? A trend that has exploded on the Web and beyond can inspire lessons for our own marketing success. Here are some key marketing resources to remember. More

4 benefits of multi-channel marketing
Retail Customer Experience    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Creating a successful multi-channel experience can seem intimidating to many retailers, who may wonder if the effort is worth it. They may not have a choice, however. "Consumers are expecting this kind of integration already," said Ron Bowers, senior vice president of Frank Mayer and Associates, a Grafton, Wis.-based merchandising company. "They expect that if they order an item online, they can return it in the store, that kind of thing. It's up to retailers to make sure that expectation is met." More

Why your company should partner with rivals
Harvard Business Review Blog Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's a flawed belief that your only 'friends' in business are the enemies of your enemy. At one time, this axiom held true. But in today's interdependent world, this flawed belief is proving a thorn in the balloon that would otherwise raise many companies' future commercial success. Indeed, the true paradox that smart, trailblazing companies are solving is how to outperform their competition by collaborating with their competition. Here's how and why this matters to you. More


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Is an email marketing offer just like a TV commercial?
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To create more engaging email, we must begin thinking like TV commercial producers and data-driven artists and quickly get our point across and spur action. This article looks at the intersection of creative, content, and context to drive engagement. More

New Jersey township to close pet shops and kennels
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An ordinance to ban the sale of dogs and cats in pet stores and kennels in the Township of Brick, New Jersey is set to be heard by the Township Council on Tuesday, March 13. The proposal defines a pet shop as "any room or group of rooms or cages or exhibition pen or other establishment which is not part of a kennel, wherein animals, including, but not limited to, dogs, cats, birds, fish, reptiles, rabbits, hamsters or gerbils, are kept, displayed or offered for sale." This proposal bans all breeding facilities with more than 10 dogs and cats as well as retail pet sales in Brick Township. More

Mexico Pet Expo 2012 to Establish Mexico as a global platform for Pet Industry Business Professionals.
Mexico Pet Expo 2012 will be attracting 3,000 international buyers and 125 exhibitors in its inaugural year. A business to business event, Mexico Pet Expo will also be offering Industry professionals the opportunity to participate in education seminars, covering all different facets of the industry such as: Retail/Pet Shop Management, Veterinarian services, Product/Service marketing and management, Pet Business Management and much more. Please visit for more information.

Pet trusts
Patch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's something we usually don't think about during our hectic lives, but what if something were to happen to us — who would care for our pets? For peace of mind, it's a good idea to think about who you would have look after your pets if you become incapacitated or die. More

FDA answers questions on chicken jerky treats from China
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Continued complaints of dogs becoming ill from consuming chicken jerky treats from China prompted the U.S. Food and Drug Administration to release a "frequently asked questions"-style document. The cause of the illnesses is still a mystery, according to the FDA. Product samples are being tested by FDA laboratories, the Veterinary Laboratory Response Network and other animal health diagnostic laboratories for multiple chemical and microbiological contaminants. More

FidoPharm rolls out generic heartworm preventive
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
PetArmor manufacturer FidoPharm launched a generic prescription heart worm preventive called PetTrust Plus (ivermectin/pyrantel) today as part of an event in New Orleans at which FidoPharm established a "Pet Trust" for the Louisiana Society for the Prevention of Cruelty to Animals. More

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