Teeth whitening and bleaching procedures are driving growth in the American dental hygiene market. However, all is not well within this lucrative sector. Battle lines between nondentists and dentists grow deeper by the day. Nondentist teeth whiteners contend that this is...
As a dentist, the one thing you never have enough of is great patients. You probably understand that in order to get those great patients, you need to market to them. There seems to be a million different ways to do this, and it can seem overwhelming to say the least.
A majority of large, medium and small organizations as well as professional practices have recognized the importance of digital transformation to stay ahead in the information age. It is time to take a close look at your dental marketing approach and strategy to determine...
Jeanne Eder Rhodes didn't realize how the simple acts of regularly brushing and flossing her teeth could lead to better health for diabetics. Rhodes, 66, who recently retired as head of the University of Alaska's history department, was...
You are sitting in the dentist's chair when out of the blue she says, "I think we should check you for diabetes." Anticipating a referral to your GP, you are somewhat taken aback when she offers to screen for the disease there and then. This scenario may be closer to reality...
People could be paying more than they need for dental treatment because some dentists are not upfront about prices or clear about what treatment patients are entitled to on the NHS, says the consumer magazine Which? It says research shows that around half of people who recently...
Dianne Glasscoe Watterson, RDH, BS, MBA, writes: "From time to time, I get inquiries from patients who find me on the Internet when they are researching a dental topic. In about 90 percent of cases, these inquiries come from patients who are unhappy or suspicious of their...
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