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Customer Behavior Tracking Takes Another Step

Tracking customer behavior is nothing new. Mobile technology and GPS devices have allowed for targeted advertising and marketing. Tracking purchases through credit cards and analyzing the data has given retailers more information about you than most people in your life...

source: By Danielle Wegert
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It seems as if millennials have avoided traditional media ever since they learned how to read. The results of new research by marketing startup Crowdtap and the global research company Ipsos shed new light on how the connected generation...

source: Mashable

Your leadership reputation is your most valuable asset. A strong reputation makes it easier to earn respect from your peers and to advance your career goals. But what takes years to build can be lost in a moment's notice. Social media is a perfect example of this; when...

source: Forbes

By now, the idea that organizations must adapt in order to maintain both relevance and market share in a rapidly changing world is so ingrained that it's been reduced to pithy sayings. And there are many organizations — from Blockbuster to Kodak, print-only newspapers...

source: Harvard Business Review

Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty program. Next, have them list the rest of the benefits your program offers. Could...

source: Retail Customer Experience

Not long ago, retailers had a reputation for being luddites, falling behind their peers in banking, health care, manufacturing, and other industries in technology-driven innovation. With razor-thin margins, who could blame them for resisting the additional costs of digital...

source: Forbes

Here's the truth: No one ever reached unimaginable heights or made millions by hitting "reply" all day. It's easy to do — and we all do it. Email is nothing more than our effort to get others to help us with our own to-do lists. And that's fine — but if it consumes...

source: Forbes


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