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ASID Eye on Design
Sept. 18, 2009
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Be sure to check out the new Product Showcases for interior designers:
    DuroDesign Inc.
  Stonepeak Ceramics
    Bradley Corporation
  Cosentino USA

High-End Consumer Segment Shows Signs of Recovery
from Custom Home Online
According to the latest "Luxury Tracking Report: Consumer Spending Trends" survey conducted by marketing consulting firm Unity Marketing, a year-over-year increase in spending on luxury goods and services suggests that affluent consumers' economic confidence is bouncing back. For a majority of those surveyed, the worst of the recession appears to be over, with 48 percent predicting that their personal financial situations will improve over the next 12 months. More    E-mail article

Stewart Furniture Design

Designers Save Additional 10% on Already Discounted Prices

Everyday Savings of 35-65% off retail on Plus 10% trade discount. Description: Beautiful handmade carpets. Call for details at 800-928-6671.More Info.

Problems with Pricing
In this challenging economic climate, careful consideration of fees is critically important. If you are forced into taking deep discounts to secure new work, don’t just give up the ship. Instead, the prospective loss must be well managed. Decide in advance how much you are willing to risk — and lose — in order to do the work. More    E-mail article

Sherwin-Williams Forecasts Design Trends for 2010
from Hospitality Design
Sherwin-Williams introduced its "Colormix 2010 Color Forecast" in a Webinar late last week. The paint company identified four burgeoning trends that reflect the national post-recession mood. More    E-mail article

Kamakura Starbucks Concept Shop
from PSFK
As part of a series of innovative concept shops in Japan, the Kamakura Starbucks is designed to resemble a wooden Japanese-style home. The shop is located in Sagami Bay in the city of Kamakura. It features high ceilings and an open plan space with the standard communal tables and sofas. The shop really diverts from the norm with its addition of terrace seating around a backyard pool. More    E-mail article

The Young and Moneyed Dwell in D.C.
from Multi-Housing News
A new demographic report from Nielsen Claritas finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live in the Washington, D.C. area. This demographic—those aged 25-34 who are making over $100,000 annually—is also prevalent in the high-density areas of San Francisco, New York City and Chicago. More    E-mail article

A Message from ASID

West Coast Green 2009 – Special Discount Rate for ASID Members

West Coast Green is the largest interactive conference and expo on green innovation for the built environment, attracting 14,000 international innovators and entrepreneurs. This year’s conference is being held at the Ft. Mason Center in San Francisco, Calif., from October 1 to 3, and features

• Interactive sessions, educational summits, conversation salons, and more

• Top industry speakers and a 300+ booth Expo

You are brilliant, pass it on. ASID members can register for West Coast Green with a 20% discount at

Worlds Away

GREENGUARD Features Nursery Designed for IAQ at Kids Expo
from Interiors & Sources
The GREENGUARD Environmental Institute (GEI), recently debuted an innovative nursery at the 2009 ABC Kids Expo in Las Vegas The nursery/booth is built entirely with GREENGUARD Indoor Air Quality Certified® low-emitting products, including furniture, flooring, walls, paint, textiles and furnishings. The exhibit reflects a nursery seen in many homes complete with crib, changing table and children’s play furniture. More    E-mail article

Housing Starts in U.S. Probably Increased to Nine-Month High
from Bloomberg
Builders in the U.S. probably broke ground in August on the most houses in nine months, another sign the industry that precipitated the worst financial crisis since the Great Depression is stabilizing, economists said before reports. More    E-mail article

Trade Pricing on Home Lighting at LAMPS PLUS Professionals
Join the #1 home lighting and décor trade source for ASID members. Choose from a wide selection of dazzling lighting designs including top brands like Robert Abbey.

To open a free trade account, visit us online at or call 1-800-304-8120.

Ames Cottage: A Small Space Marvel with Historic Roots
from Inhabitat
"One trend we noticed in this year's AIA Homes Tours in San Francisco was how the frugal use of floor space and an abundance of natural light can add volume to otherwise downsized floor plans. Boor Bridges Architects managed to do just this in the adaptive re-use of a 1940s tap dancing studio, formerly used by famed dancer Betty Mae, into a kind of urban luxury cottage marked by modern minimalism and subtle hints of years past. More    E-mail article

A Healthy Dose of Color
from Healthcare Design
For the healthcare design professional, specifying a patient room color palette is a little like color forecasting: specifying surface and furnishing colorations that will remain trendy for several years but yet still be consistent with the latest design-related, evidence-based research. But when you consider the limited availability of color research for the healthcare setting, specifying color is increasingly difficult, so why not seek evidence from mainstream science and the basic tenant of color: light is color and color is light. More    E-mail article

Fire Farm Lighting


Job Title Company Location
Office Manager/Procurement Mona Hajj Interiors Baltimore, MD
Regional Sales Representative Scott Custom Group Carpets U.S. - Nationwide
Junior Designer Adams Design, Inc. Washington, D.C.

Product Showcases

More ways to be LEED efficient and accumulate points

Prime quality Duro-design Cork and Bamboo flooring are environmentally friendly renewable resources as they are harvested with minimum impact on nature. They not only contribute to add beauty, design and value to your trendy projects.

They contribute to:
LEED 2.0 MR Credit 6
LEED 2.0 EQ Credit 4.01

The only Cork and Bamboo flooring available in 54 colors! More info

StonePeak's Limestone

Subtle organic beauty marks StonePeak's unglazed porcelain limestone. This line features the through-body color variations and dimensionality of real limestone, while delivering precisely squared corners and greater durability than natural stone. And like real limestone, no two StonePeak limestone tiles are alike. This series comes with a full range of complementary trims including bull nose, bull nose corners, cove base, cove base corners, stair tread, counter rail with corner piece and quarter round. Limestone is ideally matched for commercial and residential settings such as hotels, hospitals, airports, shopping malls, libraries, and in residential flooring, walls, patios, walkways and more. More info


Bradley Corp. introduces its new Advocate™ Lavatory System, a personal handwashing station that provides an all-in-one experience, since access to water, soap and hand dryer are available within the user's space. Designed with recycled content, 0.38 gpm faucet and low-energy consumption hand dryer, the Advocate is environmentally friendly. More info

ECO™ by Cosentino

ECO™ by Cosentino announces it has been awarded silver level Cradle to Cradle Certification and has been recognized by the U.S. Green Building Council for contributing towards five to nine credits in the LEED certification system. ECO™ by Cosentino is an innovative new line of eco-friendly countertop and surfacing material composed of 75% recycled material. For more information visit

Calico Corners

Hardwood Specialty Products

Moz Designs

Langhorne Carpet Co., Inc.
Woven wool carpet manufacturer 90% biodegradable and renewable Made in USA.
More info

High performance interiors
Trespa® offers designers freedom of expression with a wide choice of colors textures and surfaces
More info

Unique Custom Presentation Folders, Binders, Accessories
Impact Enterprises will manufacture your design, or our design, using a wide selection of materials.
More info

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Ben Maitland, Director of Advertising Sales

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To contribute news to the ASID Eye on Design, contact Frank Humada, Content Editor

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