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Biophilia: The Next Step in Green Design
Michael J. Berens
As the U.S. Green Building Council gets ready to roll out LEED v4 at the Greenbuild conference Nov. 20-22, now is a good time to pause and reflect on how just how far green and sustainable design have come since LEED first launched in 2000. As green building expands to all parts of the globe, how else might we "green" our environments to make them healthier, more efficient and more closely linked to the natural world? The answer is biophilia.
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Accelerate Studio Debuts in New York, Miami — With More to Follow
ASID
The Accelerate Studio education program, which rolls out with inaugural sessions in New York and Miami later this month, offers accelerated learning opportunities and CEU credit — in a convenient format. Members can sign up for two-hour blocks, making it easier to incorporate this cutting-edge education into a busy schedule. Space is limited for the first two sessions, so sign up today!
    • New York: Nov. 13
    • Miami: Nov. 18

Future dates and locations will be announced as they are scheduled; watch for Accelerate Studio in your region of the country.

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Design Viewpoint Series a Hit at High Point Market
ASID
The Design Viewpoint Series at this fall's High Point Market was a hit! Developed by the High Point Market Authority and ASID, the seminar series this year featured emerging trends, forecasts and engaging dialog on issues that impact the profession. Get highlights of High Point (and watch for new ASID member guest posts in the coming days) on ICON Online. Take a look at the photos and feedback from the event via ASID's Instagram, Facebook and Twitter presence.
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GO PRO/NYC: Just the Beginning of a Great Conversation
ASID
The Oct. 4–5 event is over, but the conversations that started at the third annual GO PRO/NYC continue. Don't miss out! Add your own thoughts to the dialog highlighted by these GO PRO/NYC blog posts:
  • Invigorated by the Passion: "If you want to be a leader in this profession, you need to go to GO PRO. I was thrilled when our chapter president told me that the chapter would like me to attend GO PRO/NYC and would sponsor my trip, as the chapter's emerging professionals' chair."
  • Not Your Parents' Design Conference: "Upon arrival at the New York School of Interior Design, I could tell right away that this was not the average design conference. The entire weekend was an amazing experience, and I left New York feeling more energized, informed and inspired than before."
In addition, take a look at the GO PRO/NYC photos on Facebook, and start making plans to GO PRO.

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RWDW Kicks Off Monday; Follow the Action on Twitter
ASID
Real World Design Week kicks off Monday and continues through Nov. 9, connecting future designers with professionals who are serving as mentors. If you're participating in this valuable event, share your experiences and lessons learned on the Society's Twitter feed. Be sure to use #RWDW and tag @ASID!
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David Barrett Memorial Scholarship Application Deadline Set for Dec. 16
ASID Foundation
The ASID Foundation invites full-time students in their junior or senior year of undergraduate or graduate study to apply for its David Barrett Memorial Scholarship, a $12,000 biennial award. All applicants must submit a personal statement and letter of recommendation, along with a prepared design portfolio featuring eight to 12 design components with a written description detailing how classical designs and traditional materials are used in each component. All ASID members and nonmembers are encouraged to apply before the Dec. 16 deadline. For more information, email foundation@asid.org.
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2013 ASID Student Design Competition: SHELTER
ASID
The SHELTER design competition challenges students to offer a solution for temporarily converting existing vacant buildings into shelters that support the health, safety and welfare of a community in crisis following a natural disaster. You could win $2,000 and national recognition of your work — the opportunity to showcase your work with more than 28,000 ASID members and the design community! Submissions are due by midnight Sunday, Jan. 12. Entry fees are $35 for ASID student members or $75 for non-members. For more details, check out the competition overview.
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Trend Forecasts from High Point Market 2013
Doodle Home
What's trending for 2014? Here's a little taste of the captivating product and trends the editors at Doodle Home stumbled upon during this year's High Point Market adventure.
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Curbed Announces Inaugural Class of "Young Guns"
The Editor at Large
Curbed has been sifting through hundreds of nominations over the past few months in search of talented young architects, interior designers and developers for the inaugural class of Young Guns. Now it's time to meet the winners: All aged 35 or younger, this group is poised to shape the profession.
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Veterans Affairs: We'll Pay $106,000 for Interior Designers
The San Francisco Chronicle
Know how to convert a humdrum government lobby into a setting where federal employees, slogging through the backlog of veterans' disability claims, can bask amid the soothing decor? Then you may be the right interior designer for the Department of Veterans Affairs, which is hiring three positions — for a salary between $81,000 and $106,000 each.
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BIID Merges with IDA, Combines Membership
The Editor at Large
The British Institute of Interior Design has announced a merger with the Interior Design Association, both London-based, which will incorporate the IDA's members working in the commercial sector with the BIID's government-recognized professional members working in the residential interiors sector.
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Alan Barlis and Dennis Wedlick on Aesthetic Diversity, Client Engagement and More
Interior Design
A pioneering architecture and design firm with offices in Manhattan and Hudson, New York, BarlisWedlick Architects is anchored by principals Dennis Wedlick and Alan Barlis. In this 10-question conversation, they share their perspective on aesthetic diversity, client engagement and the active pursuit of "passive."
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2014 Color Trends Leave No Tone Unturned
Remodeling
Designers and their clients shopping for just the right paint color will see calm surroundings and global influences reflected in many brands' latest color palettes. Here are three common threads you'll see in 2014.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 Interior Design Careers You Should Know About (Intern Queen)
Healthy Conversations: Top Trends in Design for Senior Living (Interface)
13 Gray Rooms That Will Completely Change the Way to See This Color (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


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Tips on Using Houzz to Market Your Interior Design Business
Molloy Management Blog
As the year winds down, strategy and marketing for next year begin to come into view. Houzz is a good bet, but the trick is to get as many "reviews" as possible to improve your placement on the page.
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10 Ways to Make a Design Show Work for Your Business
WSI Designer Marketplace
Being selected to decorate a show house space affords a designer with the exciting opportunity to be the client for a change. During the proposal stage, it may feel as if anything is possible! However, just like when closing the deal with paying clients, there are often budgets, deadlines and construction challenges that will influence the end result.
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Why You're Terrible at Marketing
ForResidentialPros.com
Do you find marketing to be a weak link in your business armor? The good news: It's not your fault. The bad news: In today's marketplace, bad marketing will KILL your business. Rich Harshaw explains how to leverage your existing skills to create a successful marketing campaign.
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Social Media for Interior Designers, Architects and Kitchen & Bath Manufacturers
K+BB Collective
Social media done well can be the most important toolkit for kitchen and bath professionals to develop their competitive edge.
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What Not to Do When Taking Clients Out to Lunch
Entrepreneur via Reuters
It may be somewhat of a lost art, but a business lunch is one of the best ways to connect with your clients and earn more business. Just don't let your flawless business plan be overshadowed by your dining faux pas.
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Pinterest Introduces Related Pins
Mashable
Pinterest is adding a new recommendations feature called Related Pins to users' feeds. The social sharing site will start rolling out recommendations soon, and they'll only be visible on a few pins in a user's feed. How will this work? If you like creatively decorated cupcakes, you might be into suggestions about how to decorate your dinner table when entertaining guests — so Pinterest will find and suggest great tablescapes for you to pin.
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New App Aims to Make Creating, Sharing Design Boards Easy
PRWeb via Virtual-Strategy Magazine
Dsg.nr (pronounced "designer") debuted Oct. 31 in beta preview form, bringing another app to the interior designer's toolbox. Dsgn.nr aims to change the way interior designers and consumers conceptualize and create their digital design boards.
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Ghost Chairs — and Tables — are Multiplying
The Kansas City Star via The Bellingham Herald
Debuting in 2002, the Louis Ghost chair by Philippe Starck reinvents a classic — the Louis XV armchair — using translucent injection-molded polycarbonate. The result is a rather substantial chair that appears to be there, and yet not. And as it gains popularity, the "ghost" concept is expanding.
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Finishing Touch: Art in the Modern Home
Dwell
You've got all the practical furniture you need and even a few statement pieces for added interest. But now it's time for the finishing touch of any great interior design: the art. How can you find just the right artwork to serve as the cherry on top?
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Set in Stone: Fall Trend Brings Minerals Indoors
The Associated Press via The Atlanta Journal-Constitution
Along with grainy woods, metallics and other textural elements, rock and mineral-themed decor is part of a fall trend toward nature and natural elements.
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Plural Murals: Tennessee Artist Thinks Outside the Box
Times Free Press
Ali Kay, an ASID award-winning mural artist, shares her insights on the role murals can play in a home, business or public space.
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5 Common Bathroom Design Mistakes to Avoid
Houzz
Bathrooms, whether big or small, should always be well-planned, carefully located and should function with multiple users in mind. Get your bath right for the long haul by dodging these blunders in toilet placement, shower type and more.
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Fulfilling the Sustainability Trifecta
Interiors & Sources
The future of green building can be found in buildings and products that are well-designed, sustainable and affordable. Here's what the American Society of Interior Designers is doing to make that a reality.
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Industry-Friendly Green Building Standard Wins Big
Sustainable Business
Industry won big this week, gaining equal standing with LEED as the preferred green building certification for the U.S. federal government. The U.S. General Services Administration, which governs all federal buildings, has required basic LEED certification since 2003 and LEED-Gold since 2010. Now, GSA recommends both LEED and industry-friendly Green Globes.
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Chemical Materials and Sustainable Design
Environmental Leader
As a chemist working at Haworth, Michael Werner has the task of analyzing many of the materials used in the company's products. He shares the story behind the wide array of chemicals to which consumers are exposed through daily contacts with everyday products.
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The Makings of a Modern Hotel
CNN
If you spend any length of time at airports or hotels, you've no doubt noticed that there's a new breed of business traveler these days. They're younger, hipper and are sporting a messenger bag full of the latest technology. How is this affecting the look and feel of hotels across the globe?
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3 Design Tips for Healthcare Art Programs
Healthcare Design
From sculptures to photographs of nature, artwork plays an important role in the healthcare setting. Rather than hanging random or dated images and photographs, there's a better understanding that artwork influences aesthetics. It's becoming less of an afterthought and more a part of early design discussions in healthcare environments.
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What F. Scott Fitzgerald Can Teach Us About the Resurgence of the Cubicle
Office Insight
How does a line from "The Great Gatsby" inform the design of office space today? Regardless of the tools we have at our disposal with which to work more effectively — or just plain "more" — we remain fundamentally the same animals we were thousands of years ago.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Biophilia: The Next Step in Green Design
Michael J. Berens
Once considered a fringe movement within A&D circles, green building and green products have helped keep the industry afloat during the post-recession economic stagnation.

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Color Trend 2014 Palette: Take a Breath
K+BB
"Breath of Fresh Air," a neutral shade of pale blue, is Benjamin Moore's 2014 Color of the Year and as part of the company's Color Trends 2014 palette. How was the hue chosen?

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How to Avoid Copycats in Interior Design
Missing my Sunshine
Copycats are par for the course when you're in a creative business. It's an increasing problem as business has gone online. Here are some of tips to deal with this problem.

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Healthcare Interiors: Empathy for the Aged
Health Facilities Magazine
Hospital executives have gone to various lengths to try to see their facilities as patients see the space. Some have gone as far as touring parts of their facilities on a gurney. This empathy and concern for the patient experience is laudable. Of course, such exercises don't account for the different ages of patients.
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Workplace Survey: Key Trends Show Design Matters
Gensler
The design of the workplace impacts performance, employee engagement and innovation. The 2013 U.S. Workplace Survey by Genslersheds light on the relationship between design and business performance, uncovering opportunities to supercharge any work environment.
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How to Design a Startup Office for a Productive Workforce
The Next Web
If you look at some of the latest startup offices, there seems to be a competition to who can have the coolest ping pong tables, kitchen and big TVs displaying real-time data. But are they essential to office productivity and culture?
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