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5 critical trends in marketing to women

Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering...

source: By Chris Holt
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Reports made over the weekend that intimate photos of celebrities were hacked serve as a vivid reminder...

source: NBC News

Chelsea Clinton says she's stepping out of her correspondent job as she looks forward to taking on mom duties After not quite three years as a special correspondent for NBC News – and with just a little while until she and husband Marc Mezvinsky are expected to become...

source: People

Companies that meet environmental standards like to tout their LEED certifications. Businesses that practice socially conscious capitalism proudly show off their B Corp designations. And now, a small but growing number of companies that promote gender equality are going...

source: The Washington Post

The first way in which CBS Sports Network's studio program "We Need To Talk" is distinctive doubles as the reason it will generate buzz well in advance of its Sept. 30 premiere. The hour-long weekly program will feature an entirely female cast, some drawn from the network's...

source: The Boston Globe

Under Armour's first attempt at a women's business in 2003 failed spectacularly. Tampax celebrated menstruation in 2007 with an outrageous "period dance" and no one noticed. Go Go Sports Girls, dolls billed as a "fun and educational way to promote self-appreciation," weren't...

source: AdAge

Women get less encouragement and have lower self-confidence about getting involved in electoral politics, leaving them with an ambition gap that helps explain why women make up fewer than a fifth of the members of Congress, according to a new study.

source: The Washington Times


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