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5 critical trends in marketing to women

Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering...

source: By Chris Holt
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Right now, you're reading a sponsored Adweek post about a study that found that readers don't trust brand-sponsored content ... written and conducted by a company that helps brands create content.

source: Adweek

Something significant is happening in the evolution of leadership. For some years now, mindfulness has been quietly gaining ground as an effective way to heal difficult work cultures and create a more sane and productive environment. Encouraged by a growing body of research,...

source: The Huffington Post

How do we get more women involved in science? This is an important and complex topic, but to some, it seems like an unnecessary question. They point to equal treatment under law and policies against discrimination. The opportunities are there, it's just up to women to take...

source: The Daily Beast

All countries are not equal — in gender as in much else. The Annual Country Scorecards show how national culture and legislation impacts companies' progress on gender balance. Where many European and North American companies have been on a slow but steady gender-balancing...

source: Harvard Business Review

Nina Tassler strode out on stage with something to offer that others can't: seniority. The CBS Entertainment chairman is the longest-reigning network head by several years, and in that time has endured the cyclical nature of broadcast...

source: The Hollywood Reporter

Leading figures in cinema are calling for steps to improve diversity in the industry as a study exposes the severe lack of women at all levels of film production over the past 20 years. Figures have revealed that gender disparity...

source: The Guardian


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