Affectiva named as a startup poised to change the way you live, work and play
We're honored to have Entrepreneur.com and Social Media Week name Affectiva as one of the "10 promising startups poised to change the way you live, work and play." The recent article on Entrepreneur.com features Affectiva and other startups who are re-engineering the ways in which humans interact with the Internet.
As part of this recognition of our innovations in emotion sensing and analytics, Affectiva will be on stage at 5 p.m. Feb. 24 during Social Media Week's Startups To Watch event. In case you cannot attend in person, you can access the Livestream through the event page. Then catch us from 11:30-12:30 a.m. Feb. 25 as we showcase our Affdex facial coding and emotion analytics technology in a Social Media Week Demo Hour. We look forward to seeing you there.
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Webcast: How to create an ad with more than 1 million views using emotion analytics
The Advertising Research Foundation
This webcast will review how facial coding and emotion analytics helped a large financial services company select the best animatic and develop an emotionally engaging ad campaign that garnered over 1 million views and 25,000-plus shares on Facebook alone. Learn how Elevated Insights used Affectiva's Affdex Discovery — the only facial coding and emotion analytics software expressly designed for qualitative research — to optimize their client's ad campaign in just 5 days with no travel involved. The webcast is from 1-2 p.m. Feb. 26. Register for the event now.
Your heart on your sleeve
The market of intelligent wearables is rapidly evolving. These devices are bringing capabilities that are helping us understand ourselves in ways that were not possible in the past including sensing our emotions to read mood and health. Affectiva's mobile visionary Boisy Pitre blogs about the future of wearables and emotion analytics.
Flinch — the ultimate staring contest
Flinch is a totally new take on the classic staring contest — just make 'em smile. No need for a friend or third-party to call the shots. The app incorporates high quality video communication and live emotion analytics to interpret players' facial expression in real time. This newfangled staring contest came out of partnerships with ooVoo, the largest independent video chat platform, and Affectiva.
Get Flinch here for free.
#Trending: Real, human emotion in advertising!
In a change from its typical humor-centric or heavy-handed premises, a majority of Super Bowl XLIX commercials focused on showing strong, human emotion. Many tugged hearts through various forms of relationships and situational experiences, but all showed a certain desire to present authenticity to viewers.
Dogs know what that smile on your face means
What can we learn from man's best friend when it comes to emotion analytics? A recent study shows that dogs can sense and differentiate between happy and angry human facial expressions. Interestingly enough, the study tested the animals with either the top half or the bottom half of faces covered so the animal wasn't just driven by smiles or frown as most emotions show on all parts of the human face.