March 27, 2015 ##EMAIL##, you've received this email because you're a supporter of emotion analysis technology. Archive
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The fine line of sentimental advertising

Success is a fine line in sentimental advertising. When it strikes the right chord, it can foster a sense of goodwill and a strong emotional connection, but when executed poorly, it can seem tacky. The good news for advertisers? The differences in viewer's emotion responses in these two cases can be measured — with Affectiva's Affdex facial coding and emotion analytics.
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Robots, 'facial coding' and instant focus groups: Unilever wants better metrics faster and cheaper
Ad Age
If there was anything to take from Unilever's message at the Advertising Research Foundation Re:Think 2015, it's this: the world's second-biggest ad spender wants to move from standard ad-industry metrics as recall and persuasion toward measuring how well people engage with marketing. Stan Sthanunathan, senior VP consumer and market insights, said the company already has around 15 pilots for innovative research methods, looking largely at non-traditional providers. Related to this we can let you know that Unilever has standardized on Affectiva to emotion test all their ads — more than 3,800 ads around the world in the past 18 months.
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The importance of brand placement within a consumer's emotional journey
EyeSee
In advertising it is critical to engage the viewer at the point of brand or product reveal. In a recent study, Affectiva and EyeSee used emotion analytics and eye tracking technology to better understand the impact of product placement and brand reveal on consumer attention and emotional response.
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5 companies that really understand Big Data
World Economic Forum
The World Economic Forum recently included Affectiva in a list of companies that understand Big Data. We were pleased for this recognition as we are certainly blazing new Big Data trails with our massive emotion data repository.
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Flinch — the ultimate staring contest
Flinch is a totally new take on the classic staring contest — just make 'em smile. No need for a friend or third-party to call the shots. The app incorporates high quality video communication and live emotion analytics to interpret players' facial expression in real time. This newfangled staring contest came out of partnerships with ooVoo, the largest independent video chat platform, and Affectiva. Get Flinch here for free.
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Did You Know That...

In the 10 minutes you will take to peruse this newsletter, we will analyze emotion on 30 faces. Yes, we analyze about 30,000 faces per week!



Dan McDuff presents at
Strata + Hadoop World

Dan McDuff, Principal Scientist at Affectiva, (@danmcduff) will present on May 5 at Strata + Hadoop World in London. McDuff joins the best minds in big data as they gather to discuss, learn and explore complex data and analytics issues during this three-day event.




The ARF Audience Measurement 2015

Having just wrapped up a successful Advertising Research Foundation Re:Think event, team Affectiva is getting ready for the Advertising Research Foundation's Audience Measurement event June 15-16 in New York. Learn more about our presentation there in next month's newsletter. Register now to take advantage of the Early Mover Rate.




International Startup Festival 2015

Rana el Kaliouby, Affectiva's co-Founder and Chief Science Officer, will speak at the International Startup Festival 2015 this summer in Montreal. Register with the special Affectiva code to get a 15 percent discount





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Affectiva
465 Waverley Oaks Road, Suite 320
Waltham, MA 02452
Email: info@affectiva.com
Phone: (781) 996-3037

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