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Affdex Discovery™ — the intuitive emotion-analytic platform delivering real-time insights
The Affdex Discovery™ intuitive moderator solution delivers key consumer emotion insights, in real-time! As participants watch online, streaming media content, their facial expressions are captured via computer webcam. The cloud-based emotion-analytic platform then processes the emotional feedback and reports the findings back to the moderator — initiating further discussions with individual participants.

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Case Study: CBS analyzes audience emotional engagement
CBS wanted to analyze the interplay of promos, ads and primetime show content in order to better understand audience' emotional engagement. By delivering key emotion insights with Affdex, CBS was able to identify impactful scenes and uncover optimal arrangements of TV promos and ads. Affdex also assessed the audience's strong emotional connection to a new character with engagement peaks, and gathered new normative measures for emotional engagement in a drama series.
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NEWS


Marketing's final frontier — your true emotions
Invests
Computers are now able to do what Orwell couldn't imagine. They can finally report how you feel. Now does that make you angry? Or does it make you hopeful of finding a market opportunity? Or does it make you skeptical that a computer can accurately interpret human emotion? Well, if you had your webcam on while you were reading this, one would likely know just what your emotion was even as you read each word.
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Neuromarketing — thinking beyond ad testing
B&T
Neuroscience provides us with deeper insights into how consumers think, feel and make decisions than ever available before, and these insights have the potential to revolutionize traditional marketing practice. Neuroscience provides us with new directions when it comes to dealing with habitual buyers or to shaping considered purchase decisions, revitalizing a mature brand, designing a communications campaign that delivers results, priming the consumer along the path to purchase, or using disruption to gain market share.
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CASRO Technology & Innovation Event

Date: May28
Location: Chicago, Ill.
Affectiva will be in at the CASRO Technology & Innovation Event presenting with 20/20 Research on, "How Do Your Customers Really Feel?" Emerging Qualitative Research Track




Affectiva understands the importance of emotions — in every aspect of our lives. It shapes our experiences, our interactions and our decisions. In an increasingly technology-driven world, emotion is either absent or oversimplified. Our mission is to digitize emotion, so it can enrich our technology, for work, play and life.

With backing from The National Science Foundation, Kleiner Perkins Caufield Byers, and WPP, we have created a strong commercial track record with Affdex, an automated facial coding solution that combines stellar science, cutting-edge IP and scalable SaaS infrastructure.

Based on a strong foundation of MIT science and Silicon Valley SaaS, our company is leading the effort to emotion-enable technology. Starting with media and ad research, we are proving the value of integrating real emotional insight.







The Insight

Affectiva
411 Waverley Oaks Road, Suite 329
Waltham, MA 02452-8420
(888) 220-3944 or (781) 996-3037
Contact us

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