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Hershey uses emotion sensing technology to get customers down grocery aisle
Affectiva's technology proves delectable as we power the Hershey Smile Sampler, an innovative shopper experience that dispenses chocolate samples in exchange for a smile. Built by experiential design firm WildBlue Technologies, the Smile Sampler is emotion-enabled using the Affdex SDK.
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Tapping into the emotional Internet
Tech Crunch
Wearables currently decipher physiological biometrics: heart rate, pulse, caloric intake. But in the coming years, we'll see emotion-sensing wearable technology that clues us into specific human emotions. When this data is shared across networks, we'll enter the dawn of the "Emotional Internet."
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We're entering the age of the 'Emotional Internet'
Huffington Post
Affectiva is featured in a video, made by HuffPost Live, that explores emotion sensing technology that enables us to share exactly how we are feeling with other people.
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A technology that reveals your feelings
Bloomberg Businessweek
This article describes how emotion analytics technology, like Affectiva's, is used to better understand customers' likes and dislikes and to tailor marketing and advertising campaigns.
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Pushing the boundaries: 5 reasons why you should work at a startup if you're into innovation and research
Affectiva
At Affectiva we are constantly innovating in machine learning, computer vision, data science, emotion science and affective computing. Here are five ways in which we are pushing the boundaries.
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How the emotional power of color can tap into your audiences' brains
Social Media Today
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.
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The science of first impressions: emotions influence social parts of the brain to work differently
Medical Daily
Do you remember how you felt the first time you met your best friend or love of your life? Different emotions cause the brain to work differently and on distinct frequencies, causing people to tend to remember a first encounter.
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MasterCard puts emotion into ecommerce
Warc
MasterCard has built a 'digital and commerce engine' to drive business from emotional engagement with consumers. They are using data, analytics and social listening to identify real-time opportunities, like creating emotional videos without their name mentioned, but taking the viewer to their site afterward.
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AFFECTIVA UPDATES

Did You Know That...
Rana el Kaliouby's recent TEDTalk has generated 904,762 views as of this morning. Don't miss out. You can see it here.
 
Free Eval of Emotion-Sensing SDK
Developers, creative agencies, designers and makers can emotion-enable their apps and digital experiences with our emotion-sensing technology! Give it a whirl with the free evaluation of our SDKs at: affectiva.com/sdk



UPCOMING EVENTS


TEDxBerlin
Daniel McDuff, Ph.D., Principal Research Scientist at Affectiva and WIRED Innovation Fellow 2015, will speak at TEDxBerlin on September 6 on our emotion data and analytics.
 
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FutureM
Affectiva CEO, Nick Langeveld, will participate in a panel discussion at the 6th FutureM in Boston. FutureM is a conference that brings together technoloy and marketing and was named one of the "Must Attend Marketing Conferences for Leaders" in Forbes. Register before the end of August with discount code FUTUREMFRIEND and get 50% off your registration.
 
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Affectiva
465 Waverley Oaks Road, Suite 320
Waltham, MA 02452
Email: info@affectiva.com
Phone: (781) 996-3037

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