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Affectiva validates and launches new media performance metric and API
Leveraging the world's largest database of emotion analytics, Affectiva, the global leader in emotion analytics and insights, has developed an innovative way to assess emotional connections to content by publishing the Affdex Score™, a performance-based metric to evaluate media content. Along with a newly developed API, the emotion data will be seamlessly integrated into clients' existing analytic platforms — making the emotion intelligence layer more easily accessible for advertisers, publishers and market researchers.

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NEWS


Affectiva makes the Inc. 5000 list!
Inc.
Affectiva is honored to make Inc.'s 2014 Inc. 5000, their annual ranking of the fastest-growing privately held companies. Coming in at No. 69 overall, Affectiva is thrilled to be considered No. 6 of the Top Software Companies and No. 2 of Top Massachusetts Companies.
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Children may be losing ability to read emotions, but there's a fix
The Huffington Post
Sure, your child can read emoticons. But a provocative new study suggests that all that screen time is making it hard for children to interpret real-life emotions. It shows that the more kids use digital media, the more their social skills decline.
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Emotion-tracking software aims for "mood-aware" internet
Medical Xpress
Emotions can be powerful for individuals. But they're also powerful tools for content creators, such as advertisers, marketers, and filmmakers. By tracking people's negative or positive feelings toward ads — via traditional surveys and focus groups — agencies can tweak and tailor their content to better satisfy consumers.
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Affectiva understands the importance of emotions — in every aspect of our lives. It shapes our experiences, our interactions and our decisions. In an increasingly technology-driven world, emotion is either absent or oversimplified. Our mission is to digitize emotion, so it can enrich our technology, for work, play and life.

With backing from The National Science Foundation, Kleiner Perkins Caufield Byers, and WPP, we have created a strong commercial track record with Affdex, an automated facial coding solution that combines stellar science, cutting-edge IP and scalable SaaS infrastructure.

Based on a strong foundation of MIT science and Silicon Valley SaaS, our company is leading the effort to emotion-enable technology. Starting with media and ad research, we are proving the value of integrating real emotional insight.







The Insight

Affectiva
411 Waverley Oaks Road, Suite 329
Waltham, MA 02452-8420
(888) 220-3944 or (781) 996-3037
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