Emerging technologies promise to quantify emotions
A variety of technologies are emerging for tracking emotions via the Internet using techniques such as text-analytics, speech analysis and video analysis of the face.
Better tools for tracking emotions holds promise for bringing awareness to our inner state through outside feedback. This kind of technology also promises to make it easier to understand how websites, mobile applications and ads impact the emotional state of users. "The end goal should be to reengineer business to be truly customer-centric, which was infeasible until emotional analytics entered the picture," said Armen Berjikly, Founder and CEO of Kanjoya, a sentiment analysis service.
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Affectiva appoints Gabi Zijderveld as new VP of Marketing
Affectiva, the leader in delivering emotion analytics and insights on a global scale, recently announced that Gabi Zijderveld has joined the company as its vice president of marketing, reporting to Nick Langeveld, president and chief executive officer.
Zijderveld is an industry veteran with 20 years of product strategy and marketing expertise. She will use her experience in developing globally scaled solutions to lead Affectiva's product and marketing strategy, as the company continues to expand its delivery of consumer emotion insights to media, agencies and brands.
How to integrate emotional intelligence into mobile apps
The best way most mobile developers have to gauge how consumers feel about their app or mobile game is pretty simple: If they download it and use it, they're happy. If it gets uninstalled or is abandoned, they're not.
As issues around app retention, app engagement and the improvements of user experiences become more critical, though, a number of firms are beginning to create application programming interfaces and software development kits aimed at analyzing a user's emotions much more directly.
Technology helps kids with autism communicate
Tech Page One
Autism encompasses a wide spectrum of complex developmental disorders in which those affected can display a range of behaviors. Some affected by autism have trouble communicating, while others develop repetitive behaviors.
These difficulties can hinder the ability of autistic students to learn in a traditional classroom setting where there is reliance on effective communication and uniform behaviors.